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Brand Development Manager

Description

To lead in developing the brand strategy of AIM for the institution’s target market. Often referred to as the brand guardian, the brand development manager maintains the brand’s integrity across all marketing initiatives, communications and assets.

  • Qualifications
  • Responsibilities

Education

  • Any course related to communications (Bachelor’s Degree in journalism, BSC-Marketing)

Minimum experience

  • Should at least have 3 years working in marketing department, have experience handling at some point the above job specifications.

Business Understanding

  • Should be passionate about understanding and learning the business of AIM. Should be adept in Market Research, customer in sighting and data analytics and be able to use these key insights in developing marketing strategies, plans and creatives.
  • Develops the brand proposition of AIM based on its unique strengths and key customer and student insights.
  • Develops the thematic advertising of AIM, prepares a pointed ad brief and engages the ad agency for the creative development and execution. Should be proficient in critiquing ads, story boards, ad copies and is able to direct the development to ensure alignment with the overall brand proposition.
  • Develops the media brief and engages the services of a media agency to develop the media plan. Should be able to track the media performance of all the ads.
  • Works with various IMSG units (Digital Marketing, Corpcom, Brand Development, Marketing Research & Analytics, etc.) to execute and operationalize the plans of the unit to ensure on time delivery of the campaigns.
  • Custodian of the Marketing Budget. Ensure proper monthly tracking.
  • Designated as the brand guardian, ensures that all ad campaigns follow the brand bible of AIM.

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