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Corporate Communications Coordinator

Description

Prepares and develops Public Relations and Media strategies for Schools, Alumni Relations Office, Career Services Office, AIM-Dado Banatao Incubator and other non-school units (Centers) to ensure that the overall objectives of all units are achieved, and messaging is consistent with the Institute’s corporate identity.

  • Qualifications
  • Responsibilities

Education

  • Any course related to communications (Bachelor’s Degree in journalism, BSC-Marketing)

Minimum experience

  • Should at least have 3 years working in corporate communications or marketing department, with above-average writing skills, have experience handling at some point the above job specifications.

Business Understanding

  • Should be passionate about understanding and learning the business of AIM

JOB RESPONSIBILITIES

  • Interfaces with IMSG AMMs and Corporate Communications Coordinator for Public Relations requirements of Schools, Alumni Relations Office, Career Services Office, AIM-Dado Banatao Incubator and non-school units (Centers):
    • Planning
    • PR Plan Development
    • Implementation
    • Tracking
    • Post-Evaluation and Recommendation
  • Assists in building the company’s positive influence in media (all forms) and public relations. Coordinates press launches, media releases and coverage. Monitors news mentions and devising a plan to address negative or unfavorable press coverage or misinformation.
  • Assists in building the company’s positive influence in media (all forms) and public relations. Coordinates press launches, media releases and coverage. Monitors news mentions and devising a plan to address negative or unfavorable press coverage or misinformation.
  • Liaises with various IMSG units (Creatives, AMMs, Digital Marketing, Brand Development, Marketing Research & Analytics, etc.) to execute and operationalize the plans of the unit to ensure on time delivery of projects.
  • Engages PR agencies and media outlets for the development of PR materials, and media planning and implementation, if needed.
  • Supports IMSG units (Creatives, AMMs, Digital Marketing, Brand Development, Marketing Research & Analytics, etc.) in planning and implementing IMSG initiatives.

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