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Customer Relationship Management Coordinator


The primary function of the CRM Coordinator is to support and co-lead with the CRM Manager in the implementation of the organisation’s CRM Program aimed at encouraging client retention and loyalty. The CRM coordinator must be able to build and manage key relationships to ensure long-term usage of the CRM Program and system.

  • Qualifications
  • Responsibilities


  • Bachelor's degree in Business Management, Multi-media Arts, Marketing Management or Multi-media Technology
  • Certification on Digital Marketing is preferred

Minimum Experience

  • At least 4 years of in CRM role, preferably in a CRM vendor environment


  • Possesses excellent relationship management and project management skills
  1. Adhere and articulate a strategic CRM Program that fits AIM as an organization
  2. Support the CRM Program, including the following:
    • Prioritizing customer database is maintained, uploaded in a timely manner across all departments and schools within AIM
    • Making sure the customer database is correctly segmented for targeted marketing activities
    • Collaborating with other departments ensure project deliverables are timely
    • Generating the results to the relevant stakeholders
  3. CRM Service Level Requests: Manage all program needs
    • Be able to generate customer segments and leads based on specific requirements
  4. CRM Program Work Processes & Policies
    • Safeguard, adhere and articulate work processes relating to the organisation's CRM program application and maintenance

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