Expertise

  • General Management – Tourism, Development Policy, Development Management, Participatory Development, International Relations, Tourism Development

Research Interests

  • Sustainable Tourism, Women Participation and Development, Qualitative Research Methods
Back to Adjunct Faculty

Eylla Laire M. Gutierrez

Adjunct Faculty


Academic Background

  • Master of Arts in Development Policy, De La Salle University
  • Bachelor of Arts in International Studies major in European Studies, De La Salle University

Professional and Academic Experience

  • Research Manager, Dr. Andrew L. Tan Center for Tourism, Asian Institute of Management
  • Specialist, Masungi Georeserve Foundation Inc.
  • Technical Consultant, Seventy7 Projects Australia
  • Consultant, Thin Tea Philippines
  • Senior Consultant, Warwick & Rogers

Published Working/Conference Papers

  • Rivera, J.P.R., & Gutierrez, E.L.M. (2019). LaBoracay: Revisiting the case of an island Paradise. In R.B. Habaradas, J.P.R. Rivera, & F.M.Y. Roxas (Eds). Business for Society: AIM-DLSU Case Book 2018 (220-228). Quezon City: C&E Publishing, Inc.
  • Gutierrez, E.L.M. (2019). Participation in tourism: Cases on Community-Based Tourism (CBT) in the Philippines. Ritsumeikan Journal of Asia Pacific Studies.
  • Rivera, J.P.R., & Gutierrez, E.L.M. (2019). A framework towards sustainable ecotourism value chain in the Philippines. Journal of Quality Assurance in Hospitality & Tourism, 20(2), 123-142.
  • Roxas, F.M.Y., Rivera, J.P.R., & Gutierrez, E.L.M. (2019). Locating potential leverage points in a system thinking causal loop diagram towards policy intervention. World Futures: The Journal of New Paradigm Research, 75(8), 609-631.
  • Roxas, F.M.Y., Rivera, J.P.R., & Gutierrez, E.L.M. (2018). Framework for creating sustainable tourism using systems thinking. Current Issues in Tourism.
  • Rivera, J.P.R., & Gutierrez, E.L.M. (2018). Determining the link between the degree of awareness on tourism marketing slogan on the length of stay and Travel budget allocation of young travelers. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 7(1), 1-25.
  • Rivera, J.P.R., & Gutierrez, E.L.M. (2016) Pagsusuri sa lagay ng distribusyon ng kita sa mga rehiyon ng Filipinas gamit ang Sarbey ng Kita at Pag-gasta ng Pamahayan. MALAY, 29(1), 97-109.
  • Rivera, J.P.R. and Gutierrez, E.L.G. (2016, July). Preserving what Boracay has and restoring what it has lost. CAS Discussion Paper, (97).
  • Roxas, F.M.Y., Rivera, J.P.R., & Gutierrez, E.L.M. (2018, July/August). Boosting the Philippine Economy through Sustainable Tourism. The World Financial Review, 35-39.
  • Roxas, F.M.Y., Rivera, J.P.R., & Gutierrez, E.L.M. (2017). Sustainable heritage tourism. Asian Management Briefs. Singapore: Singapore Management University.
  • Gutierrez, E.L.M. (2016, March). Kawit heritage tour: An example of community-based heritage tourism (Dr. Andrew L. Tan Center for Tourism Industry Outlook 2(1)). Makati: Asian Institute of Management.
  • Gutierrez, E.L.M. (2016, February). First Impressions: An Introduction on Philippine Theatre (Dr. Andrew L. Tan Center for Tourism Industry Outlook 2(1)). Makati: Asian Institute of Management.
  • Gutierrez, E.L.M. (2016, January). The Missing Puzzle Piece in Philippine Tourism (Dr. Andrew L. Tan Center for Tourism Industry Outlook 2(1)). Makati: Asian Institute of Management.

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