• Innovation and Design Thinking, Consumer Behavior, Brand Management
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Paolo A. Mercado

Adjunct Faculty

Academic Background

  • Master of Business Administration, Steinbeis University, Berlin, Germany
  • Bachelor of Arts in Psychology, Ateneo De Manila University

Professional and Academic Experience

  • Founder & President, Creative Economy Council of the Philippines
  • SVP Director of Communication & Marketing Services, Nestle Philippines
  • Head of Marketing & Consumer Communication - Greater China Region, Nestle China
  • Global Communication Manager for Dairy, Nestle HQ, Vevey Switzerland
  • Deputy Worldwide Account Director, Publicis Worldwide, Paris, France
  • Managing Director, Publicis Manila
  • Lecturer/Thesis Advisor, University of Asia and the Pacific
  • International Brand Director, Publicis Worldwide, Paris France
  • Strategic Planning Director, Publicis Philippines

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