Expertise

  • Marketing Research, Consumer Behavior and Social Marketing

Research Interests

  • Consumer Behavior Using Big Data And/Or The Experiment Method

Back to Faculty

Maria Luisa C. Delayco, PhD

Associate Professor


ABOUT

  • Doctor of Philosophy in Communication, University of the Philippines
  • Masters of Business Administration, University of La Verne, CA, USA
  • Bachelor of Science in Commerce Major in Business Management, De La Salle University

PROFESSIONAL EXPERIENCE

  • 2012-2018  Associate Professor, RVR College of Business, De La Salle University
  • 2017-2018   Adjunct Faculty, Silliman University
  • 2014-2016   Dean, RVR College of Business, De La Salle University
  • 2013-2014   Chair of the Marketing Management Department, RVR College of Business, De La Salle University
  • 2012-2013   Vice-Chair of the Marketing Management Department, RVR College of Business, De La Salle University
  • 2008-2010    Associate Professor, College of Business Administration, Hankuk University of Foreign Studies, Seoul, Korea
  • 2005-2008    Associate Professor of the Marketing Management Department, College of Business and Economics, De La Salle University
  • 1995-2005     Assistant Professor of the Marketing Management Department, College of Business and Economics, De La Salle University

BOOK AND BOOK CHAPTER

  • Delayco, M. L. C. (2018). Sofee's Agro Industrial Farm. In R. Habaradas, J. P. Rivera, & F. M. Roxas (Eds.), Business for society: AIM-DLSU case book (pp. 35-40). Philippines: C & E Publishing, Inc.
  • Delayco, M. L. C. (2016). Learning to succeed in business with marketing (Accounting, business & management strand Senior High School). Phoenix Publishing House.

CASE STUDIES

  • Santamaria, J. G., Puri, S., Delayco, M. L. C., & Singh, R. (2020). Brewing Peace Philippines: Customer relationship management. Ivey ID: 9B20A056. London, Canada: Ivey Publishing.
  • Delayco, M. L. C., Puri, S., & Hayati, B. (2019). House of Lasagna: Growth and expansion fix. Ivey ID: 9B19A034. London, Canada: Ivey Publishing.

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