• Design Thinking, Quantitative Analysis, and Operations

Research Interests

  • Innovation Processes, Social Networks, Communities of Practice, Teams, and Management Communication
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Ricardo A. Lim, PhD


Academic Background

  • Ph.D in Business Administration, University of Southern California Marshall School of Business (USA)
  • Master of Business Administration, University of Virginia Darden School of Business (USA)
  • Bachelor of Commerce in Management Information Systems (magna cum laude), McGill University (Canada)

Professional and Academic Experience

  • IS/IT Project Manager, State Street Bank, Boston; American International Group, New York; Allied-Bendix Rhode Island; Hartz Mountain, New Jersey; Wang Laboratories; American Fundraising Services, Boston; Nixdorf Computers Philippines
  • Consultant, CSC Consulting Group, Boston; Bankers Trust Company, New York; local firms involved in advertising, auto, electronics, FMCG, banking, resorts, IT, and pharmaceuticals
  • Professor, MBA program, University of the Philippines School of Business Philippines; De La Salle University

Affiliations, Awards, and Honors

  • Former Chair, Philippine Academy of Management (PAoM)
  • Member, American Academy of Management (AoM)
  • Associate Editor and Review Board member, Graziado Business Report, a publication of Pepperdine University
  • Past President, Association of Asia Pacific Business School (AAPBS)
  • Board Member, Global Business School Network
  • Mentor, Association to Advance Collegiate Schools of Business (AACSB)


  • Amoroso, D.L., Ackaraderuangsri, P., and Lim, R.A. (2016) The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention, International Journal of Customer Relationship Marketing and Management.
  • Amoroso, D. L., and Lim, R. A. (2015). Consumer Adoption and the Technology Acceptance Model in the Philippines Asia Pacific Journal of Information Systems 25(3), 663-686.
  • Amoroso, D.L. and Lim, R.A. (2014). Innovativeness Of Consumers in the Adoption Of Mobile Technology In The Philippines, International Journal of Economics, Commerce and Management, 2(1), 1-12.
  • Mendoza, R. U., Lim, R. A., and Lopez, A. B. (2014) Grease or sand in the wheels of commerce? Firm level evidence on corruption and SMEs. Journal of International Development
  • Neelankavil, J., de Guzman, G.M, and Lim R. A. (2014), Personality type preferences of Asian managers: A cross-country analysis using the MBTI instrument, International Journal of Global Management Studies 4(1) 1-23.
  • Majchrzak, A., Beath, C., Lim, R. A. and Chin, W. (2005) Managing Client Dialogues During Information Systems Design To Facilitate Client Learning, MIS Quarterly, 29 (4), 635-72.

Conference and Ordinary Publications

  • Amoroso, D.L. and Lim, R.A. (2013) Consumer Adoption of Mobile Technology in the Philippines, IRCIEST Conference 2013, Baguio City.
  • Lim, R.A. and F. Roman (2015) Design Thinking for Asia, Asian Management Briefs, Singapore Management University.
  • Lim, R.A. and A. J. Martin (2014) AIM’s Experience with Online Learning: Stops, Starts, Potholes, Bumps, and Smooth Roads 2nd ICODEL, International Conference on Open and Distance e-Learning, University of the Philippines.
  • Lim, R.A. (2014) How Will Asia Change Business Education? Bized, March 2014.
  • Lim, R.A., De Guzman, G and Briones, D (2010) Research Monograph: The permeability of HR Roles in Asia, Asian Institute of Management
  • Lim, R.A., De Guzman, G. (2010) Research Monograph: Asian MBTI profiles, Asian Institute of Management

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