• Family Business Management, Corporate Social Responsibility, Sustainability Entrepreneurship, Human Resource Management, International and Higher Education

Research Interests

  • Family Business Management, Corporate Social Responsibility, Sustainability Entrepreneurship, Human Resource Management, International and Higher Education
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Maria Andrea L. Santiago, CPA, DBA

The Basant and Sarala Professorial Chair in Asian Family Corporations

Academic Background

  • Doctor in Business Management, De La Salle University (Philippines)
  • Master In Business Management , Claude Wilson Foundation Scholar, Asian Institute of Management (Philippines)
  • Bachelor of Science in Commerce, Major in Accounting, De La Salle University (Philippines)

Professional and Academic Experience

At the Strategic Management Department, Asian Institute of Management (AIM)

  • Full Professor (June 2016 to present)
  • Associate Dean for Academic Affairs (2016-2017)
  • Full Professor (September 2011 to May 2016)

At the Business Management Department (renamed Management and Organization Department), College of Business and Economics (now Ramon V. del Rosario College of Business), De La Salle University (DLSU)

  • Visiting Professor (June 1999 – December 1999), Assistant Professor (June 1994 – September 1995)
  • Associate Professor (January 2000 to August 2011)
  • Department Chair (2002-2003)
  • Department Vice Chair (2011-2012)
  • Dean (2013-2014)

Other Positions

  • Research Fellow (January 2000 to 2009) at the DLSU Angelo King Institute for Economic and Business Studies
  • Director (2003-2004), Commission on Higher Education of the Philippines, Zonal Research Center for the National Capital Region, Group 1
  • Founding Director (2003-2010), Family Business Studies Center of the DLSU Angelo King Institute for Economic and Business Studies
  • Member (2014-2015), Commission on Higher Education of the Philippines, NCR-Quality Assessment Team
  • Consultant (2014-2016), Lasallian Education Curriculum, De La Salle Philippines
  • Dean (2014-2016), Graduate School of Business, La Salle University, Ozamiz
  • Member, Board of Advisers (2015-2016), Business and Accountancy, De La Salle Araneta University
  • Head, International Policies, (2016-2017), National Research Council of the Philippines-Division 1

Affiliations, Awards, and Honors

  • Certificate in Family Business Advising (CFBA) and Certificate in Wealth Advising (CFWA) by the Family Firm Institute (2017-present)
  • 2017 Most Outstanding Case (2nd Runner Up) “Smokey Tours: The Other Side of Manila” with Fernando Roxas by CEEMAN and Emerald Publishing
  • 2016 APER Excellent Reviewer (Top 5).  Asia Pacific Education Review by the Seoul National University
  • The Basant and Sarala Birla Professorial Chair in Asian Family Corporations by the Birla Foundation, India (2016-2019)
  • 2013 Outstanding Paper Award “Identifying, Developing, and Moving Sustainable Communities through Renewable Energy” by Emerald Literati Network
  • Accredited Author, National Book Development Board (2012-present)
  • Finalist in the 31st National Book Awards (2012), professions category, “Promoting Philippine enterprise development” by the National Book Development Board
  • Chapter Author in the Outstanding Book (2011) “Production networks, industrial adjustment, institutions and policies, and regional cooperation: Vol II: Institutions and Policies” by the National Academy of Science and Technology
  • Geronimo delos Reyes y Sandoval Professorial Chair for Small Business Enterprise, De La Salle University (2010-2012; 2015-2016)
  • Don Eduardo Cojuangco Sr. Administrative Chair, De La Salle University (2013-2014)
  • Francisco Yatco Chair of Entrepreneurship, De La Salle University (2012-2013)
  • Dona Carmen de la Paz Ongsiako Chair of Women Entrepreneurship, De La Salle University (2009-2010)
  • Cecilio Kwok Pedro Chair in Entrepreneurial Management, De La Salle University (2006-2009)
  • Most Outstanding Alumna (2005), DLSU Professional Schools Inc.
  • Fellow, United Board for Christian Higher Education in Asia
  • Finalist (2003), Outstanding Business Educators for 2003, by the Philippine Council of Deans and Educators in Business
  • St. Miguel Febres Cordero Research Awardee (2001), De La Salle University
  • Don Jose Fernandez 1 Chair in Business Management, De La Salle University (1999-2006)
  • Editorial Review Board. World Journal of Entrepreneurship, Management, and Sustainable Development (2014-present), a publication by the World Association of Sustainable Development, U.K. published by Emerald Group Publishing
  • Editorial Review Board. International Journal of Teaching and Case Studies (2013-present), published by InderScience Publishers
  • Editorial Review Board. Family Business Review (2013-2015), a publication of the Family Firm Institute, Boston, MA, USA, published by Sage Publishers
  • Regional Editor (Philippines), Journal of Family Business Management (2010-2014), a publication co-founded by the Bristol Family Business Community and the UK Family Business Research Community, published by Emerald Group Publishing
  • Editor, Generations (2003-2006), a publication of the Family Business Studies Center, De La Salle University


  • Santiago, A. (2018).  Trevor family-business compensation framework:   Is it fair?  SAGE Business Cases.  [ISBN 9781526411242].  doi: 10.4135/9781526444950
  • Santiago, A. (2018).  Taming my father.  SAGE Business Cases.  [ISBN 9781526411242].  doi:10.4135/9781526437983
  • Santiago, A. (2018). Designing a Management Platform for the 21st Century Learner: The Experience of La Salle Schools in the Philippines.  In Patricia Flynn, Tay Keong Tan, & Milenko Gudić (Eds), Redefining Success:  Integrating the UN Global Compact into Management Education, (pp. 147-160). [ISBN 978-1-78353-548-3].  Oxford, United Kingdom: Routledge.
  • Roxas, F. & Santiago, A. (2017).  Smokey Tours: The other side of Manila.  Emerald Emerging Markets Case Studies, 7(5). [ISSN 2045-0621]
  • Santiago, A. (2017).  The Family, Incorporated: Lessons from Filipino Business Families.  [ISBN 978-621-420-174-7].  Mandaluyong, Philippines.  Anvil Publishing Inc.
  • Santiago, A. (2017).  Living the Shell core values.  In D. Halkias, J. Santora, & P. Thurman (Eds.), Leadership and Change Management: A Cross-Cultural Perspective, (pp. 96-102).  [ISBN 978-1-4724-7166-6].  London, United Kingdom: Routledge.
  • Santiago, A. (2017). Another look at demand-side digital piracy. DLSU Business and Economics Review, 26(2), 159-173. [ISSN 0116-7111]
  • Santiago, A. & Roxas, F. (2016). Building a culture of disaster preparedness for the Philippines. The NRCP Research Journal, 16(1), 47-63. [ISBN: 0117-3294]
  • Santiago, A. (2016). Living the Shell Core Values. In D. Halkias, J. Santora, & P. Thurman (Eds.), Leadership and Change Management: A Cross-Cultural Perspective, (pp. xx-xx). [isbn]. London, United Kingdom: Routledge. (in press)
  • Santiago, A. (2016). Entitlement mentality: Undertones in unproductive conflict in family business. In Angelo King Institute Selected Essays on Entrepreneurship and Trade, (pp. 145-171. [ISBN 978-971-555-642-2]. Manila, Philippines: De La Salle University Publishing House.
  • Santiago, A. & Roxas, F. (2016). Green Cross and the Gonzalo Co Story. The Case Journal, 22(3), 1-22. [ISSN: 1544-1906] doi:10.1108/TCJ-06-2015-0025
  • Santiago, A. & Roxas, F. (2016). Sustainable Philippine Cities and Habitat for the New Millennium. Journal of Developing Societies, 32(3), 1-23. [ISSN: 0169796X] doi: 10.1177/0169796X16651949
  • Roxas, F. & Santiago, A. (2016). Alternative framework for renewable energy planning in the Philippines. Renewable & Sustainable Energy Reviews, 59, 1396-1404. [ISSN: 1364-0321] doi:10.1016/j.rser.2016.01.084
  • Santiago, A. & Roxas, F. (2015). Innovative inclusive development strategies: Lessons from the Philippines. In Gudic, M., Rosenbloom, A. & Parkes, C. (Eds). Responsible Management Education and the Challenge of Poverty: A Teaching Perspective, (pp. 26-41). [ISBN 978-1-78353-257]. Greenleaf Publishing: Sheffield, UK.
  • Santiago, A. (2015). Understanding entitlement mentality as a source of conflict in Philippine business families. Asia Pacific Business & Economics Perspectives, 3(2), 6-21. [ISSN No. 2187-249X]
  • Santiago, A. (2015). Inertia as inhibiting competitiveness in Philippine family businesses. Journal of Family Business Management, 5(2), 257-276. [ISSN: 2043-6238] doi: 10.1108/JFBM-07-2014-0015
  • Santiago, A. & Roxas, F. (2015). The case of the unhappy teachers. The Case Journal, 11(3), 1-16. [ISSN: 1544-9106]. doi:10.1108/TCJ-05-2015-0012
  • Atienza, C.M. & Santiago, A. (2015). The whole greater than the sum of its parts: Being whole in the workplace. Journal of Religion and Business Ethics, 3, Art.20.
  • Santiago, A. & Roxas, F. (2015, August). Reviving farming interest in the Philippines Through agricultural entrepreneurship education. Journal of Agriculture, Food Systems, and Community Development, 5(4), 15-27. [ISSN 2152-0801].
  • Santiago, A. & Roxas, F. (2015). Catastrophic disasters as opportunities for sustainable reconstruction: The case of Typhoon Haiyan. DLSU Business and Economics Review, 25(1), 143-154. [ISSN 0116-7111]
  • Santiago, A. (2015). Managing excessive entitlement in support of family business longevity. Angelo King Institute Policy Brief, 10(1). [ISSN 2094-3342].
  • Santiago, A. & Roxas, F. (2014). Reaching out to survivors: Typhoon Haiyan, Philippines. Journal of Business Ethics Education, 11, 317-214. [ISSN: 1649-5195]. JBEE11-0CS1
  • Atienza, C.M. & Santiago, A. (2013). Role of business leaders in the integrality of the working individual. DLSU Business Notes and Briefings. 1(3), 1-4. [ISSN: 2345-8216].
  • Santiago, A. (2013). On the road to sustainability entrepreneurship: Filipino case. World Journal of Entrepreneurship, Management and Sustainable Development. 9(4), 255-271. [ISSN: 2042-5961]. doi: 10.1108/WJEMSD-01-2013-0002
  • Santiago, A. (2012). Sustainability entrepreneurship for a bright tomorrow: Preparing the youth. Journal of Teacher Education for Sustainability. In Press.
  • Santiago, A. & Roxas, F. (2012). Identifying, developing, and moving sustainable communities through renewable energy. World Journal of Science, Technology and Sustainable Development, 9(4), 273-281. [ISSN: 2042-5945]. doi: 10.1108/20425941211271487. [2013 Outstanding Paper Award by Emerald Literati Network].
  • Santiago, A. & Roxas, F. (2012). An entrepreneur’s contribution to poverty alleviation in the Philippines. In D. Halkias (Ed.), Entrepreneurship and sustainability: Business solutions for poverty alleviation from around the world, (pp. 71-78). [ISBN 9781409428732]. London, United Kingdom: Gower Publishing.

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