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Acquisition Marketing Manager

Description

Acts as the single point of contact for Integrated Marketing Services Group. Develops and implements acquisition campaigns for assigned school in tandem with the Recruitment team and other relevant units.

  • Qualifications
  • Responsibilities

Education

  • Any course related to communications (Bachelor’s Degree in journalism, BSC-Marketing)

Minimum experience

  • Should at least have 6 years working in marketing department, have experience handling at some point the above job specifications.

Business Understanding

  • Should be passionate about understanding and learning the business of AIM.
  • Serves as the SPOC for IMSG. Interfaces with the School Head, Recruitment team, and other School units to capture all the marketing requirements of the program.
  • Leads in the development and execution of Marketing plans for the school this includes overseeing School’s marketing budget and ensures that approved plans will be executed on time and within budget. Leads in updating these plans on a quarterly basis, secures approval.
  • Establishes a cross-functional team to handle the execution of acquisition campaigns for the school. Maps out the prescribed customer journey and establishes the standard metrics and timing of the entire journey route.
  • Works with various IMSG units (Digital Marketing, Corpcom, Brand Development, Marketing Research & Analytics, etc.) to execute and operationalize the plans of the school to ensure on time delivery of the campaigns.
  • Engages creative and media agencies for the creative development and media planning and implementation.

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