Dr. Andrew L. Tan Center for Tourism

Tourism Research has a new destination

Envisioned to provide valuable education in tourism management, the AIM Dr. Andrew L. Tan Center for Tourism was established in 2012 by the Megaworld Foundation and the Asian Institute of Management. 

The Center’s broader goal is to assist and uplift tourism industries through research, educational programs, and conferences. We designed these activities to ensure sustainable tourism development in the Philippines and the rest of Asia.

The Center’s Main Objectives are:

  • to undertake interdisciplinary research in tourism and to disseminate findings to the academic, governmental, and private sector communities;
  • to provide relevant courses through continuing education and executive programs;
  • to convene conferences, fora, lectures, and other forms of information exchange at the local, regional, national, and international levels to provide data to and generate responses from the tourism stakeholders; and
  • to confer tourism awards and screen best practices within the tourism industry.

Our Benefactor - Dr. Andrew L. Tan

The Center is named after Dr. Andrew L. Tan,  Chairman of Alliance Global Group Inc. (AGI) and Chairman and CEO of Megaworld Corporation. Dr. Tan’s involvement in high-profile tourism ventures have helped to put the Philippines on the regional and global map for tourists. This involvement makes the founding of the ALT Center for Tourism auspicious. As Chairman of Travellers International Hotel Group Inc., Dr. Tan is at the helm of Resorts World Manila, the country’s first integrated tourism estate.

Programs

The AIM – Dr. Andrew L. Tan Center for Tourism has realigned its programming to focus on what truly matters. Its four new strategic directions are as follows:

Events and Networking

The Center aims to convene conferences, fora, lectures, and other forms of information exchange at the local and international levels to retrieve data and generate responses from tourism stakeholders.

Research and Publications

The Center seeks to undertake interdisciplinary research in tourism and disseminate findings to academic, governmental, and private sector communities.

Capacity Building

The Center aims to provide relevant courses through continuing education programs to various tourism stakeholders in the Philippines. We are currently undergoing efforts to establish a workshop specifically for Local Government Units (LGUs) involved with tourism planning and implementation.

Learning Materials and Cases

The Center seeks to conduct tourism-related case studies for the use of AIM students. These cases are not limited to management issues in the Philippines but also consider pertinent management issues from ASEAN member states.