• Business Strategy & Innovation. Managing Costs & Profits. Coaching for Individual and Team Performance. Learner-Centered Case Teaching. Course & Curriculum Design

Research Interests

  • Enabling applied real-life learning in a volatile, complex and unfamiliar world through case teaching and writing for business, engineering and science teachers and practitioners
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Buenaventura F. Canto III

Professor Emeritus

Academic Background

  • International Teachers’ Program, Harvard Business School, USA
  • Master in Business Management, with Honors, Ateneo De Manila Graduate School of Business
  • Bachelor of Arts Major in Economics, Ateneo De Manila University

Professional and Academic Experience

  • Designed and conducted programs for major companies and government organizations in Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan, Cambodia, Kenya, India and People's Republic of China. These included: PT Astra International, Para Group, Bank Mandiri, Bank Indonesia, PT Telkom, Pertamina, Caltex, First Philippine Holdings, Pfizer, Citibank, Johnson & Johnson, ACER, Shell, China National Offshore Oil Corporation, Scomi, MARA, FELDA, TOTAL, AB Foods, Jones Lang LaSalle, Lafarge, San Miguel Corporation, SGV Group, JP Morgan Chase, Union Bank, Department of Foreign Affairs, Takeda Pharmaceutical Co., and Asian Development Bank.
  • Led numerous case method teacher training & coaching workshops for faculty of AIM, other business and engineering schools, as well as corporate trainers in the Philippines, other ASEAN countries, Cambodia, Kenya, and India.
  • Ran Leadership and Teambuilding workshops as Certified Instructor of the SYMLOG Consulting Group in San Diego, California and the Exceptional Management Practices Program of the Forum Corporation in Boston, Massachusetts.
  • Founder-Director of AIM’s Innovation and Business Program (MIB-STEAM), Executive MBA Program (EMBA), and Master in Management Program (MM), Executive Director of the Zuellig Center for Asian Business Transformation, and Associate Dean of AIM’s MBA Program.
  • Developer and Director of AIM’s first Assurance of Learning (AOL) system; guided faculty teams in implementing AOL in all degree programs.

Affiliations, Awards, and Honors

  • Awarded a certificate in the ICF-recognized Brain Based Coaching program of the NeuroLeadership Group
  • Member, American Society for Training & Development (now Association for Talent Development), North American Case Research Association, Strategic Management Society
  • Member, Harvard Business School Alumni Association


Evaluated management cases as International Reviewer in the Xavier Institute of Management Center for Case Research (XIMB-CCR India, since 2009) Supervised 20 management cases from 11 APEC economies: Canada, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Chinese Taipei, Korea, Thailand and Vietnam; co-authored two Synthesis papers (with Prof. Etsu Inaba of IIST, Japan) and conducted Pilot Workshops in 2010 and 2012 for the published APEC–HR Working Group case books on:

  • Strategic Intellectual Asset Management (SIAM) for Emerging Enterprises: Capacity Building for Successful Entry to the Global Supply Chain and
  • Strengthening HRM System of SMEs for Facilitating Successful Trade and Investment in APEC
  • Supervised a case on Case Method Teaching at AIM: “Professor Lorenzo and the No Questions Class (A), (B) and (C)”, 2013
  • Developed and taught a strategic management and leadership case with Prof. Etsu Inaba of IIST Japan for AIM’s Takeda Pharmaceuticals Company, Ltd.
  • Strategic Leadership Program: “Takeda Pharmaceuticals Company, Ltd., Division of North Asia”, 2013

Supervised 5 of 12 cases and notes in the case collection on Transformational Strategy for Hospitals and Health Care Organizations of the Zuellig Center for Asian Business Transformation in 2015 – 2016. These cases will be taught in the proposed new Transformational Leadership Program for Hospital Heads (TLP) scheduled in 2017:

  • Our Lady of Lourdes Hospital (with Prof. Nieves Confesor)
  • Asian Hospital and Medical Center
  • Southern Philippines Medical Center
  • Note on the Competitiveness of Philippine Hospitals (with Prof. Paolo Francisco)
  • Kalbe Farma Indonesia (with Prof. Francisco Roman)

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