• Sales and Category Management, E-Commerce, Customer Experience, Digital Marketing

Research Interests

  • Innovation Management, Performance Marketing
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Rebecca R. Ricalde

Adjunct Faculty

Academic Background

  • Master of Business Administration, Wharton School – University of Pennsylvania
  • Bachelor of Science in Industrial Engineering, University of the Philippines - Diliman

Professional and Academic Experience

  • Clinical Professor, Asian Institute of Management
  • SVP Category Director / Head of Customer Experience, Lazada Philippines
  • AVP Head of Go-To-Market Digital Commerce, Voyager Innovations Inc.
  • Head of Marketing, 701 Search Inc. (
  • Operation Manager / Program Manager,
  • Channel Sales Development Manager, Nestle Philippines Inc.

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