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Babak Hayati, PhD
Associate Professor
Director of Research and Publications
Academic Background
- PhD in Business Administration major in Marketing, University of Houston, Bauer College of Business, Houston, Texas
- Master in Business Administration, Sharif University of Technology, Tehran, Iran
- Bachelor of Science in Mechanical Engineering, University of Tehran, Tehran, Iran
Professional and Academic Experience
- Assistant Professor of Marketing, University of Nevada, Las Vegas (2013 – 2016)
- Assistant Professor of Marketing, University of Colorado, Colorado Springs (2012 – 2013)
- Marketing Strategist and Consultant, multiple Fortune 500 and startup companies across US and Asia (2013-present)
- Marketing Researcher and Consultant, Sales Excellence Institute (SEI), University of Houston, Texas (2008-2012)
- Marketing Strategy Consultant, Sharif Management Consulting Group, Tehran, Iran (2006-2008)
- Design Engineer, R&D Department, Saiwan Sanat Company, Tehran, Iran (2004-2005)
Affiliations, Awards, and Honors
- Winner of the ISBM Doctoral Dissertation Award, 2012
- Winner of the AMA Sales SIG Dissertation Proposal Competition, 2012
- AMA Sales SIG Dissertation Award, 1st Runner-Up, 2013.
- AMA-Sheth Foundation Doctoral Consortium Fellow, Oklahoma State University, 2011
PEER-REVIEWED JOURNALS
- Lobo, K. G., Rivera, J. P. R., & Hayati, B. (2022). A non-parametric analysis of emotional intelligence among family businesses in the Philippines. Vision. https://doi.org/10.1177/09722629221092138
- Hayati, B. & Puri, S. (2020). The impact of organizational social networks on salespeople's negative headquarters stereotypes. Journal of Business and Industrial Marketing. https://doi.org/10.1108/JBIM-07-2019-0327.
- Pandey, S., Puri, S., & Hayati, B. (2020). Dito Telecommunity Corporation: Challenging telecom duopoly in the Philippines. Journal of International Business Education, 15.
- Puri, S., Joshi, S., Debnath, S., & Hayati, B. (2019). Welspun India: Reputation management after Egyptian cotton mislabeling. Journal of Organizational Behavior Education, 12, 13-26.
- Sun, J., Yoo, S., Park, J., & Hayati, B. (2019). Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance. Journal of Global Marketing, 32, 83-92. https://doi.org/10.1080/08911762.2018.1464236.
- Hayati, B., Atefi, Y., & Ahearne, M. (2018). Sales force leadership during strategy implementation: A social network perspective. Journal of the Academy of Marketing Science, 46, 612-631. https://doi.org/10.1007/s11747-017-0557-2.
- Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of antecedents to customer-brand identification with a new brand. Journal of the Academy of Marketing Science, 41, 234-252. https://doi.org/10.1007/s11747-012-0301-x.
- Ahearne, M., Lam, S. K., Hayati, B., & Kraus, F. (2013). Intrafunctional competitive intelligence and sales performance: A social network perspective. Journal of Marketing, 77(5), 37-56. https://doi.org/10.1509/jm.11.0217.
- Hu, Y., Lodish, L. M., Krieger, A. M., & Hayati, B. (2009). An update of real-world TV advertising tests. Journal of Advertising Research, 49(2), 201-206. https://doi.org/10.2501/S0021849909090291.
PEER-REVIEWED CONFERENCE PROCEEDING
- Puri, S., Singh, R., Kumar, N., & Hayati, B. (2019). The role of sales force control systems in driving the sales of new products. In K. Cutright, J. A. Mourey, & R. Peres (Ed.),2019 AMA Summer Academic Conference Proceedings. 30, pp. BCM-32. USA: American Marketing Association.
CASE STUDIES
- Pandey, S., Puri, S., & Hayati, B. (2020). Dito Telecommunity Corporation: Challenging telecom duopoly in the Philippines. Journal of International Business Education, 15.
- Puri, S., Pandey, S., & Hayati, B. (2019). Robinsons Retail Holdings Inc.: Navigating Rustan’s acquisition. Ivey ID: 9B19A047.London, Canada: Ivey Publishing. Delayco, M. L. C., Puri, S., & Hayati, B. (2019). House of Lasagna: Growth and expansion fix. Ivey ID: 9B19A034. London, Canada: Ivey Publishing.
- Turpin, D., Qamar, A., Hayati, B., & Puri, S. (2019). Sri Sri Tattva: Diversification and expansion spree. IMD ID-7-2074. Lausanne, Switzerland: IMD.
- Puri, S., Goel, S., Krishna, S., Hayati, B., & Singh, R. (2019). B9 Beverages: From start-up to scale-up. Ivey ID: 9B19A008.London, Canada: Ivey Publishing.
- Pandey, S., Puri, S., & Hayati, B. (2018). Big Boss Cement Inc.: Stirring up industry competition in the Philippines. Ivey ID: 9B18A055.London, Canada: Ivey Publishing.
