• Marketing Strategy, Sales Management, Digital Marketing

Research Interests

  • Marketing Strategy, Sales Management, Digital Marketing
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Babak Hayati, PhD

Associate Professor
Head, Research and Publications

Academic Background

  • PhD, Business Administration -Major: Marketing, Minor: Management- University of Houston, Bauer College of Business, Houston, Texas (USA)
  • Master in Business Administration, Sharif University of Technology, Tehran (Iran)
  • Bachelor of Science in Mechanical Engineering, University of Tehran, Tehran (Iran)

Professional and Academic Experience

  •  Assistant Professor of Marketing, University of Nevada, Las Vegas (2013 – 2016)
  • Assistant Professor of Marketing, University of Colorado, Colorado Springs (2012 – 2013)
  • Marketing Strategist and Consultant, multiple Fortune 500 and startup companies across US and Asia (2013-present)
  •  Marketing Researcher and Consultant, Sales Excellence Institute (SEI), University of Houston, Texas (2008-2012)
  • Marketing Strategy Consultant, Sharif Management Consulting Group, Tehran, Iran (2006-2008)
  • Design Engineer, R&D Department, Saiwan Sanat Company, Tehran, Iran (2004-2005)

Affiliations, Awards, and Honors

  • Winner of the ISBM Doctoral Dissertation Award, 2012
  • Winner of the AMA Sales SIG Dissertation Proposal Competition, 2012
  • AMA Sales SIG Dissertation Award, 1st Runner-Up, 2013.
  • AMA-Sheth Foundation Doctoral Consortium Fellow, Oklahoma State University, 2011


  • Hayati, B., & Puri, S. (2020). The impact of organizational social networks on salespeople’s negative headquarters stereotypes. Journal of Business & Industrial Marketing, Ahead-of-print(Ahead-of-print). doi:10.1108/jbim-07-2019-0327
  • Puri, S., Joshi, S., Debnath, S., & Hayati, B. (2019). Welspun India: Reputation management after Egyptian cotton mislabeling repercussion. Journal of Organizational Behavior Education. doi:
  • Hayati, B., Atefi, Y., & Ahearne, M. (2018). Sales force leadership during strategy implementation: A social network perspective. Journal of the Academy of Marketing Science, 46(4), 612-631. doi:10.1007/s11747-017-0557-2
  • Sun, Jieqiong, Shijin Yoo, Jimi Park, and Babak Hayati (2018), "Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance." Journal of Global Marketing (ABS Tier 1 Journal Article)
  • Hayati, Babak, Yashar Atefi, and Michael Ahearne (2017), "Sales Force Leadership during Strategy Implementation: A Social Network Perspective." Journal of the Academy of Marketing Science, 41(6), 625-648 (FT50 Journal Article)

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