• Marketing Strategy, Sales Management, Digital Marketing

Research Interests

  • Marketing Strategy, Sales Management, Digital Marketing
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Babak Hayati, PhD

Associate Professor
Head, Research and Publications

Academic Background

  • PhD, Business Administration -Major: Marketing, Minor: Management- University of Houston, Bauer College of Business, Houston, Texas (USA)
  • Master in Business Administration, Sharif University of Technology, Tehran (Iran)
  • Bachelor of Science in Mechanical Engineering, University of Tehran, Tehran (Iran)

Professional and Academic Experience

  •  Assistant Professor of Marketing, University of Nevada, Las Vegas (2013 – 2016)
  • Assistant Professor of Marketing, University of Colorado, Colorado Springs (2012 – 2013)
  • Marketing Strategist and Consultant, multiple Fortune 500 and startup companies across US and Asia (2013-present)
  •  Marketing Researcher and Consultant, Sales Excellence Institute (SEI), University of Houston, Texas (2008-2012)
  • Marketing Strategy Consultant, Sharif Management Consulting Group, Tehran, Iran (2006-2008)
  • Design Engineer, R&D Department, Saiwan Sanat Company, Tehran, Iran (2004-2005)

Affiliations, Awards, and Honors

  • Winner of the ISBM Doctoral Dissertation Award, 2012
  • Winner of the AMA Sales SIG Dissertation Proposal Competition, 2012
  • AMA Sales SIG Dissertation Award, 1st Runner-Up, 2013.
  • AMA-Sheth Foundation Doctoral Consortium Fellow, Oklahoma State University, 2011

Select Publications

  • Sun, Jieqiong, Shijin Yoo, Jimi Park, and Babak Hayati (2018), "Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance." Journal of Global Marketing (ABS Tier 1 Journal Article)
  • Hayati, Babak, Yashar Atefi, and Michael Ahearne (2017), "Sales Force Leadership during Strategy Implementation: A Social Network Perspective." Journal of the Academy of Marketing Science, 41(6), 625-648 (FT50 Journal Article)
  • Ahearne, Michael, Son Lam, Babak Hayati, and Florian Kraus (2013), "Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective," Journal of Marketing, 77(6), 37-56 (FT50 Journal Article)
  • Lam, Son K., Michael Ahearne, Ryan Mullins, Babak Hayati, and Niels Schillewaert (2013), "Exploring the Dynamics of Antecedents to Customer-Brand Identification with a New Brand," Journal of the Academy of Marketing Science, 41(2), 234-252 (FT50 Journal Article)
  • Hu, Ye, Leonard M. Lodish, Abba M. Krieger, and Babak Hayati (2009), "An Update of Real-World TV Advertising Tests,"Journal of Advertising Research, 49 (2), 201-206. (ABS Tier 3 Journal Article)

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