• Innovation, Strategy, Design Thinking
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Rafael L. Camus

Clinical Professor
Academic Program Director, Master in Innovation and Business

Academic Background

  • Master for Business Administration, The Wharton School - University of Pennsylvania
  • Bachelor of Arts in Economics, Ateneo de Manila University

Professional and Academic Experience

  • Innovation Officer, ABS CBN Broadcasting, Corp.
  • Head, Corporate Planning, ABS CBN Broadcasting, Corp.
  • Head, Business Analysis for Technical Services, ABS CBN Broadcasting, Corp.
  • Head, Business Development and Content Acquisition, ABS CBN Interactive, Inc.
  • Head, International and Mobile Games and Business Development, ABS CBN Interactive, Inc.
  • Assistant Vice President, Licensing and Syndication and International Business Development, ABS CBN Interactive, Inc.
  • Assistant Vice President, New Product Development, Globe Telecom
  • Assistant Vice President, Marketing, Express Telecommunications, Inc.
  • Assistant Vice President, Sales, Express Telecommunications, Inc.
  • Regional Sales Manager, Luzon, Pilipino Telephone Corp. (PILTEL)
  • Marketing Manager, The Boots Company (Philippines), Inc.
  • Marketing Manager, Van Melle (Phils.), Inc.
  • Product Manager, Tupperware Philippines
  • Senior Product Manager, Warner Lambert Philippines, Inc.
  • Assistant Product Manager, Certs Brand, Warner Lambert Inc.
  • Marketing Consultant, Electroalloys, Inc.
  • Export Coordinator, Philippine┬áCarpet Manufacturing Corp.
  • Adjunct Professor, De La Salle Professional Schools

Case Study

  • Puri, S., Camus, R., & Puri, S. (2024). Tupperware: In need of a turnaround strategy. Ivey ID: W34189. London, Canada: Ivey Publishing.

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