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Rafael L. Camus
Clinical Professor
Academic Program Director, Master in Innovation and Business
Academic Background
- Master for Business Administration, The Wharton School - University of Pennsylvania
- Bachelor of Arts in Economics, Ateneo de Manila University
Professional and Academic Experience
- Innovation Officer, ABS CBN Broadcasting, Corp.
- Head, Corporate Planning, ABS CBN Broadcasting, Corp.
- Head, Business Analysis for Technical Services, ABS CBN Broadcasting, Corp.
- Head, Business Development and Content Acquisition, ABS CBN Interactive, Inc.
- Head, International and Mobile Games and Business Development, ABS CBN Interactive, Inc.
- Assistant Vice President, Licensing and Syndication and International Business Development, ABS CBN Interactive, Inc.
- Assistant Vice President, New Product Development, Globe Telecom
- Assistant Vice President, Marketing, Express Telecommunications, Inc.
- Assistant Vice President, Sales, Express Telecommunications, Inc.
- Regional Sales Manager, Luzon, Pilipino Telephone Corp. (PILTEL)
- Marketing Manager, The Boots Company (Philippines), Inc.
- Marketing Manager, Van Melle (Phils.), Inc.
- Product Manager, Tupperware Philippines
- Senior Product Manager, Warner Lambert Philippines, Inc.
- Assistant Product Manager, Certs Brand, Warner Lambert Inc.
- Marketing Consultant, Electroalloys, Inc.
- Export Coordinator, Philippine Carpet Manufacturing Corp.
- Adjunct Professor, De La Salle Professional Schools
Case Study
- Puri, S., Camus, R., & Puri, S. (2024). Tupperware: In need of a turnaround strategy. Ivey ID: W34189. London, Canada: Ivey Publishing.