• Marketing Strategy, Sales Management and Customer Relation Management

Research Interests

  • Sales Management, Customer Relationship Management, Strategic Marketing, Pharmaceutical Selling
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Sandeep Puri, PhD

Associate Professor


  • Bachelor's Degree in Pharmacy, Amravati University
  • Master's Degree in PGDM-E Executive MBA, IMT Ghaziabad, India
  • Ph.D in Marketing, Jaipur National University

Professional and Academic Experience

  • Associate Professor, Institute of Management Technology, Ghaziabad, India
  • Assistant Professor, Institute of Management and Technology, Ghaziabad, India
  • Visiting Faculty, S P Jain, Singapore
  • Visiting Faculty, Fachhochschule Vorarlberg, Austria  
  • Visiting Faculty, Varna University of Management, Bulgaria
  • Visiting Faculty, Great Lakes Institute of Management, India
  • Visiting Faculty, Institute of Management Technology, Nagpur, India
  • Visiting Faculty, Institute of Management Technology, Dubai
  • Visiting Faculty, Thapar University, India


  • 2016   Selected as a Jury member for L’Oreal Brandstorm competition at Paris
  • 2014   Won KPMG Ethics Grant for IMT Ghaziabad


  • Hayati, B., & Puri, S. (2020). The impact of organizational social networks on salespeople’s negative headquarters stereotypes. Journal of Business & Industrial Marketing, Ahead-of-print(Ahead-of-print). doi:10.1108/jbim-07-2019-0327
  • Gupta, B., Singh, R., & Puri, S. (2019). Thought self-leadership and performance: Examining the Role of work engagement. The Indian Journal of Industrial Relations. doi:
  • Puri, S., Joshi, S., Debnath, S., & Hayati, B. (2019). Welspun India: Reputation management after Egyptian cotton mislabeling repercussion. Journal of Organizational Behavior Education. doi:
  • Puri, S. (2019). Your Star Salesperson Lied. Should He Get a Second Chance? Harvard Business Review. doi:
  • Joseph, S., Gupta, R., & Puri, S. (2018). Grandage services India ltd.: Startup growing pains in elderly care. Journal of International Business Education. doi:
  • Still, R. R., Cundiff, E. W., Govoni, N. A., and Puri, S (2017). Sales and Distribution Management, 6th edition. Pearson India Education Services Private Limited.

Papers in International and National Journals:

  • Rakesh Singh, Narendra Kumar, Sandeep Puri, (2017) "Thought self-leadership strategies and sales performance: Integrating selling skills and adaptive selling behavior as missing links", Journal of Business & Industrial Marketing, Vol. 32 Issue: 5, pp. 652-663
  • Sandeep Puri, Kirti Khanzode, and Alison Beard, “ Expand the Menu”, Harvard Business Review, 94(6) June 2016,pp.109-113

Papers presented in International and National Conferences:

  • Puri, Sandeep; Puri, Siddhant and Singh, Gaganpreet, “Personality traits, Customer Engagement, and Customer Loyalty” accepted for AMA (American Marketing Association) 2017 Summer Conference, August 4-6, 2017 at San Francisco.

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