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Sandeep Puri, PhD
Associate Professor
ACADEMIC BACKGROUND
- Bachelor's Degree in Pharmacy, Amravati University
- Master's Degree in PGDM-E Executive MBA, IMT Ghaziabad, India
- Ph.D in Marketing, Jaipur National University
Professional and Academic Experience
- Associate Professor, Institute of Management Technology, Ghaziabad, India
- Assistant Professor, Institute of Management and Technology, Ghaziabad, India
- Visiting Faculty, S P Jain, Singapore
- Visiting Faculty, Fachhochschule Vorarlberg, Austria
- Visiting Faculty, Varna University of Management, Bulgaria
- Visiting Faculty, Great Lakes Institute of Management, India
- Visiting Faculty, Institute of Management Technology, Nagpur, India
- Visiting Faculty, Institute of Management Technology, Dubai
- Visiting Faculty, Thapar University, India
AFFILIATIONS, AWARDS AND HONORS
- 2016 Selected as a Jury member for L’Oreal Brandstorm competition at Paris
- 2014 Won KPMG Ethics Grant for IMT Ghaziabad
BOOKS AND JOURNAL PUBLICATIONS
- Still, R. R., Cundiff, E. W., Govoni, N. A., and Puri, S (2017). Sales and Distribution Management, 6th edition. Pearson India Education Services Private Limited.
- Keegan, W; Brill, E, and Puri, S. (2013). Global Marketing Management. Pearson Education Limited
Chapters in Edited Books:
- Puri, S; Ranjan, J, “Delhi Bank of India: Dilemma of a New Bank Manager”, Consumer-Centric Marketing Management, IGI Global, USA, 2014, pp. 121-126, ISBN: 978-1-4666-4357-4
- Puri, Sandeep; Sharma, B, and Dwivedi, H. “Strategies for launching successful Private Labels in India” “Beyond Norms Strategies for Excellence”, Bloomsbury Publishers 2013, ISBN: 978-93-82563-45-7. pp. 301-309
Papers in International and National Journals:
- Rakesh Singh, Narendra Kumar, Sandeep Puri, (2017) "Thought self-leadership strategies and sales performance: Integrating selling skills and adaptive selling behavior as missing links", Journal of Business & Industrial Marketing, Vol. 32 Issue: 5, pp. 652-663
- Sandeep Puri, Kirti Khanzode, and Alison Beard, “ Expand the Menu”, Harvard Business Review, 94(6) June 2016,pp.109-113
- Puri, S, and Verma, R. (2014) ‘Technology failing CRM: current issues in the Indian banking industry’, International Journal of Intercultural Information Management, Vol. 4, No. 4, pp.238–246.
- Puri, S. (2013) "Exploring India's Hinterland with Innovations", International Journal of Business and Economic Development (IJBED), vol. 1, no. 2.pp. 65-74
- Puri, S., Sehgal, V and Sharma, V. (2013) ‘Customer centricity with predictive analytics in Indian retailing’, International Journal of Intercultural Information Management, Vol. 3, No. 3, pp.207–218.
Papers presented in International and National Conferences:
- Puri, Sandeep; Puri, Siddhant and Singh, Gaganpreet, “Personality traits, Customer Engagement, and Customer Loyalty” accepted for AMA (American Marketing Association) 2017 Summer Conference, August 4-6, 2017 at San Francisco.
- Puri, Sandeep; and Verma, R, “Technology failing CRM: Current issues in the Indian banking industry”, International Conference on Social Media for Business, organized by IIM, Raipur, 10-11 January 2014 held at Raipur.
