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Sandeep Puri, PhD
Professor
ACADEMIC BACKGROUND
- Bachelor's Degree in Pharmacy, Amravati University
- Master's Degree in PGDM-E Executive MBA, IMT Ghaziabad, India
- Ph.D in Marketing, Jaipur National University
Professional and Academic Experience
- Associate Professor, Institute of Management Technology, Ghaziabad, India
- Assistant Professor, Institute of Management and Technology, Ghaziabad, India
- Visiting Faculty, S P Jain, Singapore
- Visiting Faculty, Fachhochschule Vorarlberg, Austria
- Visiting Faculty, Varna University of Management, Bulgaria
- Visiting Faculty, Great Lakes Institute of Management, India
- Visiting Faculty, Institute of Management Technology, Nagpur, India
- Visiting Faculty, Institute of Management Technology, Dubai
- Visiting Faculty, Thapar University, India
AFFILIATIONS, AWARDS AND HONORS
- 2016 Selected as a Jury member for L’Oreal Brandstorm competition at Paris
- 2014 Won KPMG Ethics Grant for IMT Ghaziabad
PEER-REVIEWED JOURNALS
- Kalra, A., Agnihotri, R., Singh, R., Puri, S., & Kumar, N. (2020). Assessing the drivers and outcomes of behavioral self-leadership. European Journal of Marketing. https://doi.org/10.1108/EJM-11-2018-0769.
- Puri, S. (2020). Effective learning through the case method. Innovations in Education and Teaching International. https://doi.org/10.1080/14703297.2020.1811133.
- Pandey, S., Chawla, D., & Puri, S. (2020). Cause-related marketing: Exploring the differences across gen Y and gen Z in India. Social Business, 10(2), 172-191. https://doi.org/10.1362/204440820X15929907056634.
- Hayati, B. & Puri, S. (2020). The impact of organizational social networks on salespeople's negative headquarters stereotypes. Journal of Business and Industrial Marketing, 35(12), 1901-1913. https://doi.org/10.1108/JBIM-07-2019-0327.
- Puri, S. (2019). Your star salesperson lied. Should he get a second chance? Harvard Business Review, 97(5), 156-160.
- Singh, R., Kumar, N., & Puri, S. (2017). Thought self-leadership strategies and sales performance: Integrating selling skills and adaptive selling behavior as missing links. Journal of Business & Industrial Marketing, 32(5), 652-663. https://doi.org/10.1108/JBIM-06-2016-0127.
- Puri, S., Khanzode, K., & Beard, A. (2016). Expand the Menu? Harvard Business Review, 109-113.
PEER-REVIEWED CONFERENCE PROCEEDINGS
- Puri, S., Singh, R., Kumar, N., & Hayati, B. (2019). The role of sales force control systems in driving the sales of new products. In K. Cutright, J. A. Mourey, & R. Peres (Eds.), 2019 AMA Summer Academic Conference Proceedings. 30, pp. BCM-32. USA: American Marketing Association.
BOOKS
- Still, R. R., Cundiff, E. W., Govoni, N. A. P., & Puri, S. (2017). Sales and distribution management (6th ed.). Karnataka, India: Pearson India Education Services Private Limited.
- Keegan, W., Brill, E., & Puri, S. (2013). Global marketing management. Pearson Education Limited., London, UK.
CASE STUDIES
- Turpin, D., Joshi, S., Debnath, S., Puri, S., & Puri, S. (2020). Netflix: Hustling for more in India's crowded OTT space. IMD ID-7-2203. Lausanne, Switzerland: IMD.
- Puri, S., Sapra, N., Kathale, S., & Sahay, J. (2020). The Talking Hands: cost and expansion conundrum. Ivey ID: 9B20A070. London, Canada: Ivey Publishing.
- Puri, S., Singh, R., Agnihotri, R., & Gupta, B. (2020). Sarva Pharmaceuticals in Cambodia: fight or fold. Ivey ID: 9B20A060. London, Canada: Ivey Publishing.
- Puri, S., & Sen, K. (2020). Alpha Advantech LLP: Reaching the masses. Ivey ID: 9B20A036. London, Canada: Ivey Publishing.
- Puri, S., Dahms, S., Puri, S., & Nalamothu, Ritvik. (2020). Sarva Pharmaceuticals: International expansion to Myanmar. Ivey ID: 9B20A016. London, Canada: Ivey Publishing.
