• Marketing Strategy, Sales Management and Customer Relation Management

Research Interests

  • Sales Management, Customer Relationship Management, Strategic Marketing, Pharmaceutical Selling
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Sandeep Puri, PhD

Associate Professor


  • Bachelor's Degree in Pharmacy, Amravati University
  • Master's Degree in PGDM-E Executive MBA, IMT Ghaziabad, India
  • Ph.D in Marketing, Jaipur National University

Professional and Academic Experience

  • Associate Professor, Institute of Management Technology, Ghaziabad, India
  • Assistant Professor, Institute of Management and Technology, Ghaziabad, India
  • Visiting Faculty, S P Jain, Singapore
  • Visiting Faculty, Fachhochschule Vorarlberg, Austria  
  • Visiting Faculty, Varna University of Management, Bulgaria
  • Visiting Faculty, Great Lakes Institute of Management, India
  • Visiting Faculty, Institute of Management Technology, Nagpur, India
  • Visiting Faculty, Institute of Management Technology, Dubai
  • Visiting Faculty, Thapar University, India


  • 2016   Selected as a Jury member for L’Oreal Brandstorm competition at Paris
  • 2014   Won KPMG Ethics Grant for IMT Ghaziabad


  • Still, R. R., Cundiff, E. W., Govoni, N. A., and Puri, S (2017). Sales and Distribution Management, 6th edition. Pearson India Education Services Private Limited.
  • Keegan, W; Brill, E, and Puri, S. (2013). Global Marketing Management. Pearson Education Limited

Chapters in Edited Books:

  • Puri, S; Ranjan, J, “Delhi Bank of India: Dilemma of a New Bank Manager”, Consumer-Centric Marketing Management, IGI Global, USA, 2014, pp. 121-126, ISBN: 978-1-4666-4357-4
  • Puri, Sandeep; Sharma, B, and Dwivedi, H. “Strategies for launching successful Private Labels in India” “Beyond Norms Strategies for Excellence”, Bloomsbury Publishers 2013, ISBN: 978-93-82563-45-7. pp. 301-309

Papers in International and National Journals:

  • Rakesh Singh, Narendra Kumar, Sandeep Puri, (2017) "Thought self-leadership strategies and sales performance: Integrating selling skills and adaptive selling behavior as missing links", Journal of Business & Industrial Marketing, Vol. 32 Issue: 5, pp. 652-663
  • Sandeep Puri, Kirti Khanzode, and Alison Beard, “ Expand the Menu”, Harvard Business Review, 94(6) June 2016,pp.109-113
  • Puri, S, and Verma, R. (2014) ‘Technology failing CRM: current issues in the Indian banking industry’, International Journal of Intercultural Information Management, Vol. 4, No. 4, pp.238–246.
  • Puri, S. (2013) "Exploring India's Hinterland with Innovations", International Journal of Business and Economic Development (IJBED), vol. 1, no. 2.pp. 65-74
  • Puri, S., Sehgal, V and Sharma, V. (2013) ‘Customer centricity with predictive analytics in Indian retailing’, International Journal of Intercultural Information Management, Vol. 3, No. 3, pp.207–218.

Papers presented in International and National Conferences:

  • Puri, Sandeep; Puri, Siddhant and Singh, Gaganpreet, “Personality traits, Customer Engagement, and Customer Loyalty” accepted for AMA (American Marketing Association) 2017 Summer Conference, August 4-6, 2017 at San Francisco.
  • Puri, Sandeep; and Verma, R, “Technology failing CRM: Current issues in the Indian banking industry”, International Conference on Social Media for Business, organized by IIM, Raipur, 10-11 January 2014 held at Raipur.

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