Session 4: A Discussion on Brand-Faithful Solutions
28 May 2020, 5:00 PM – 6:30 PM
The School of Executive Education and Lifelong Learning brings you "The New Normal and Beyond: Surviving and Thriving During and Beyond the Crisis", a multi-part series which aims to provide a venue for discussion of practical approaches to creating a crisis response that lays the foundation for transitioning to the new normal as well as for thriving beyond the crisis.
The fourth session in this series brings Professor Rebecca Ricalde, Marketing and Operations Professor in the Asian Institute of Management, and Professor Maya Herrera, Strategy and Finance Professor in the Asian Institute of Management, as they discuss brand-faithful solutions to challenges brought about by the COVID-19 crisis.
Join us in our discussion of topics such as:
• Shifts in customer behavior during the crisis
• Changes in the marketing landscape due to the pandemic
• Noteworthy brands that have responded well to the COVID-19
• Framework on how you can re-focus your brand moving forward
Pre-registration is required. Sign-up now at https://go.aim.edu/brandfaithfulsolutions