3 June 2020, 2PM – 4PM

With limited social activities, numerous travel restrictions, and halted tourism activities, the Tourism sector has undoubtedly become one of the most severely affected industries by the COVID-19 pandemic. Without an effective recovery plan, the effects of this crisis are sure to be felt in the burgeoning industry indefinitely.

Join us at the “Bootstrapping Philippine Tourism: Recalibrating our Priorities During and After COVID-19” webinar this June 3, 2020, as we collaborate with industry experts and tourism stakeholders to discuss recovery plans and strategies to restart tourism activities in the Philippines. The session will be moderated by Fernando Martin Y. Roxas, Professor, Operations, Asian Institute of Management, and Executive Director, Dr. Andrew L. Tan Center for Tourism Research.

Guest Speakers: 
Dr. Maria Cherry Lyn S. Rodolfo
Adjunct Faculty, Asian Institute of Management, and Advisory Board Member, Dr. Andrew L. Tan Center for Tourism Research

Ms. Milette L. Zamora
Marketing Consultant, Dr. Andrew L. Tan Center for Tourism Research

Ms. Aileen C. Clemente
President, Rajah Travel Corporation

Atty. Lesley Jeanne Y. Cordero
Adjunct Faculty, Asian Institute of Management, and Senior Disaster Risk Management Specialist, World Bank

Key Discussion Points: 
•    How the tourism industry of countries hit by disasters recover (e.g., pandemic - SARS, MERSCOV, AH1N1; terrorism - bombings; calamities - tsunami)?
•    What are their best practices in responding to disasters?
•    What can we learn from their practices and experiences to help bootstrap the industry from the impacts of COVID-19?
•    How can we make all tourism stakeholders, including tourists, part of the recovery process?
Registration is free. To sign up, visit https://go.aim.edu/bootstrappingphtourism