Digital Marketing Supervisor

Careers

Description

The Digital Marketing Supervisor will be responsible for managing the overall presence of AIM across digital platforms and websites. The ideal candidate must have prior experience in performance marketing and reporting, SEO and SEM, analytics, lead generation, organic content, and community management to achieve business objectives.

Qualifications
Responsibilities

Education

Any degree related to marketing, advertising, commerce, management, and communications

Minimum experience

At least 3 years, hands-on experience in digital marketing – preferably working in multinational advertising agencies.

Business Understanding

Should be passionate about understanding and learning the business of AIM

Website ownership and management

Website page updates: create, edit, and delete website content and pages
SEO and SEM: keyword research and management of on-page, off-page, and local SEO
Monitoring and reporting: Monitor, analyze, and report website performance results
Integration: Management of functions (google tags and events, API integrations, UTM, plugins, etc.)
Website troubleshooting

Digital channels ownership and management

Performance marketing: Implementation, delivery, monitoring, analysis, and real time calibration of paid ads
Performance reporting: Page and ads performance
Content management: Timely posting of organic content
Social Media and Community management: Monitor conversations and maximize chatbot
Lead generation: integration of leads collected with CRM platform
Cross-platform integration
Troubleshooting

CRM utilization

Monitoring and reporting: Maximize the information provided in the CRM platform as additional reference for performance reporting