AI-Powered Marketing Content 

Program Overview

AI-Powered Marketing Content brings marketing and business professionals into the new era of AI-driven creativity. Generative AI has dramatically accelerated how organizations ideate, produce, and refine content—making it possible to scale output, personalize messaging, and increase efficiency without the large teams or long timelines once required. Yet many teams still struggle with how to adopt AI strategically, responsibly, and in ways that consistently drive ROI.

This six-hour online microlearning program—developed and delivered by AIM faculty—provides a practical, rigorous, and industry-relevant roadmap for integrating AI into marketing and content operations. Designed for marketers, communications teams, and decision-makers across sectors such as FMCG, banking, healthcare, tech, retail, real estate, education, and professional services, the program showcases real use cases, adaptable content flows, and proven prompt frameworks that participants can apply immediately.

The session format blends analytical depth with live demonstrations, rapid polls, and faculty-guided exercises, ensuring high engagement even in large-scale cohorts of 500+ participants. Throughout the program, attendees learn how to enhance productivity, improve personalization, streamline workflows, and evaluate AI-generated content with managerial rigor and strategic clarity.

By the end of the program, participants leave with ready-to-use outputs including industry-tailored prompts, message maps, content calendars, performance dashboards, and a 30-day AI content implementation plan—all designed for immediate application and measurable business impact.

Details

Program Objectives:

• Design an AI-driven marketing content strategy aligned with business goals such as awareness, lead
• generation, engagement, or conversion.
• Create and refine compelling, multi-format content using structured prompts, brand voice frameworks,
  and AI-assisted workflows.
• Operationalize an end-to-end content generation process using AI tools—covering ideation, drafting,
  editing, personalization, and optimization.
• Evaluate AI-generated content for risk, accuracy, bias, brand compliance, and regulatory fit using a
  guided quality-assurance checklist.
• Implement a 30-day AI content roadmap with clear KPIs, testing methods, and success metrics.

Key Benefits:

• Accelerate content creation using AI-driven workflows, prompts, and tools that boost productivity and creative output.
• Enhance personalization and impact with frameworks that tailor messaging across industries and customer segments.
• Improve ROI and efficiency through scalable content systems, performance dashboards, and practical implementation plans.

Who Should Attend:

This program is ideal for marketers, content creators, communications teams, and business leaders who want to integrate AI into their content operations. It is also suited for professionals across industries—FMCG, banking, healthcare, tech, retail, real estate, education, and services—seeking scalable, efficient, and high-impact marketing workflows.