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Marketing Senior Supervisor

DESCRIPTION

The Marketing Senior Supervisor plays a key role in driving student acquisition for assigned schools and programs. Reporting to the Marketing Manager, the Senior Supervisor ensures the effective execution of integrated marketing campaigns that generate quality leads, support nurturing efforts, and drive applications.

The role translates school-specific needs into actionable, data-driven plans aligned with the Institute’s brand and institutional priorities. Working independently yet collaboratively with Recruitment and other marketing units, the Senior Supervisor ensures campaign efficiency, consistency, and impact within the assigned portfolio. The position also contributes to process improvements and provides guidance to peers to strengthen overall marketing execution and campaign performance.

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required.

Minimum Experience:

  • 4–6 years of experience in marketing, advertising, campaign management, or related functions.
  • Demonstrated ability to manage end-to-end campaigns, monitor performance, and coordinate with multiple stakeholders.
  • Exposure to digital marketing strategy, analytics, and lead generation is preferred.

Business Understanding 

  • Strong understanding of how marketing supports student recruitment, engagement, and brand visibility.
  • Familiarity with campaign workflows, customer journeys, and performance tracking across digital and traditional channels.

Attributes

  • Analytical, detail-oriented, and proactive, with strong organizational skills and a drive to deliver results.
  • Demonstrates accountability, sound judgment, and collaboration in managing projects and partnerships.
  • Communicates effectively and maintains a learning and improvement mindset.

Marketing Operations & Management

  • Execute and optimize integrated acquisition campaigns for assigned schools and programs, ensuring timely and high-quality delivery of outputs aligned with institutional direction.
  • Translate school-specific objectives into actionable marketing plans, integrating insights from Recruitment, Digital, and Communications units.
  • Lead the day-to-day implementation of marketing campaigns, coordinating with cross-functional teams for creative development, asset delivery, and media deployment.
  • Monitor and analyze campaign performance, ensure alignment with customer journey objectives, and recommend adjustments for optimization.
  • Track targets, timelines, and budget utilization, ensuring accurate documentation and efficient use of resources.
  • Prepare comprehensive campaign reports, presenting insights and recommendations to the Marketing Manager for strategic decision-making.
  • Support the continuous improvement of campaign processes, documentation, and performance tracking systems.

Agency Management

  • Develop and refine campaign briefs for creative and media agencies, ensuring clarity of direction, objectives, and adherence to brand standards.
  • Evaluate agency outputs, providing strategic and technical feedback to enhance campaign results.
  • Support the Marketing Manager in ensuring timely delivery and quality compliance of agency outputs.

Campaign Planning & Insights

  • Build a strong understanding of assigned schools’ audiences, program differentiators, and value propositions to inform targeted, effective campaign executions.
  • Conduct competitive scans and market analyses to identify trends, opportunities, and areas for improvement.
  • Contribute to institutional knowledge by sharing learnings, insights, and best practices that inform future campaign strategies.