Melissa Anne DS. Balmaceda
Adjunct Faculty
EXPERTISE
Brand and Marketing Management
RESEARCH INTERESTS
Brand and Marketing Management, Market Research, Design Thinking
Melissa Anne DS. Balmaceda
Adjunct Faculty
ACADEMIC BACKGROUND
- Master in Business Administration, Asian Institute of Management
- Bachelor of Arts Major in Communication (Honorable Mention), Ateneo de Manila University
PROFESSIONAL AND ACADEMIC EXPERIENCE
- Partnerships and Operations Manager, DQ Institute
- Partner/Marketing and Sales Head, Iconik Travels and Events
- Partnerships Manager, Ashoka Philippines
- Assistant Brand Manager, The Medical City
- Teacher Fellow, Teach for the Philippines
- Account Manager, Mccann Worldgroup Philippines
AFFILIATIONS, AWARDS AND HONORS
- 2018 Global Finalist, Global Social Venture Competition (GSVC), Milan, Italy
- 2018 Southeast Asia Regional Round Winner, Global Social Venture Competition (GSVC), Bangkok, Thailand
- Balmaceda, M. D. (2019). Manual on Marketing and Sales for Cooperatives. Quezon City: National Confederation of Cooperatives (NATCCO) & Bayan Academy for Social Entrepreneurship and Human Resource Development, Inc. Retrieved from https://www.natcco.coop/material/manual-marketing-and-sales-cooperatives.
- Balmaceda, M. D., & Frio, A. C. (2019). Manual on Innovation for Cooperatives. Quezon City: National Confederation of Cooperatives (NATCCO) & Bayan Academy for Social Entrepreneurship and Human Resource Development, Inc. Retrieved from https://www.natcco.coop/material/manual-innovation-cooperatives.
