Rafael L. Camus
Clinical Professor
Academic Program Director, Master in Innovation and Business
EXPERTISE
Innovation, Strategy, Design Thinking
Rafael L. Camus
Clinical Professor
Academic Program Director, Master in Innovation and Business
ACADEMIC BACKGROUND
- Master for Business Administration, The Wharton School – University of Pennsylvania
- Bachelor of Arts in Economics, Ateneo de Manila University
PROFESSIONAL AND ACADEMIC EXPERIENCE
- Innovation Officer, ABS CBN Broadcasting, Corp.
- Head, Corporate Planning, ABS CBN Broadcasting, Corp.
- Head, Business Analysis for Technical Services, ABS CBN Broadcasting, Corp.
- Head, Business Development and Content Acquisition, ABS CBN Interactive, Inc.
- Head, International and Mobile Games and Business Development, ABS CBN Interactive, Inc.
- Assistant Vice President, Licensing and Syndication and International Business Development, ABS CBN Interactive, Inc.
- Assistant Vice President, New Product Development, Globe Telecom
- Assistant Vice President, Marketing, Express Telecommunications, Inc.
- Assistant Vice President, Sales, Express Telecommunications, Inc.
- Regional Sales Manager, Luzon, Pilipino Telephone Corp. (PILTEL)
- Marketing Manager, The Boots Company (Philippines), Inc.
- Marketing Manager, Van Melle (Phils.), Inc.
- Product Manager, Tupperware Philippines
- Senior Product Manager, Warner Lambert Philippines, Inc.
- Assistant Product Manager, Certs Brand, Warner Lambert Inc.
- Marketing Consultant, Electroalloys, Inc.
- Export Coordinator, Philippine Carpet Manufacturing Corp.
- Adjunct Professor, De La Salle Professional Schools
CASE STUDY
- Puri, S., Camus, R., & Puri, S. (2024). Tupperware: In need of a turnaround strategy. Ivey ID: W34189. London, Canada: Ivey Publishing.