Fundamentals of Marketing Management
Build your marketing expertise with proven principles and tools that help you connect with customers and drive results—online and offline.
Build your marketing expertise with proven principles and tools that help you connect with customers and drive results—online and offline.
Today’s business environment is volatile, uncertain, complex, and ambiguous (VUCA). Coupled with the digital era’s breakthrough technologies, social media, and ease of access to information and big consumer data.
© 2024 Asian Institute of Management