Prompt Engineering

Program Overview

As generative AI rapidly transforms industries, the ability to communicate effectively with AI tools like ChatGPT has become a critical business skill. Prompt engineering—the art of crafting clear, precise instructions for AI—can unlock faster workflows, smarter decision-making, and innovative problem-solving across functions. 

This hands-on 2-day program is designed to equip individuals and teams with practical skills in prompt engineering and conversational AI. Through guided exercises, toolkits, and interactive sessions, participants will learn how to design prompts that improve the quality, accuracy, and reliability of AI-generated responses—without needing a technical background. 

Participants will also explore the responsible and ethical use of generative AI, ensuring they can deploy these tools confidently and safely within their organizations. Whether you’re aiming to streamline operations, enhance customer interactions, or supercharge productivity, this course will help you harness the full potential of conversational AI in a business context. 

Details

Program Objectives:

• Understand the fundamentals of prompt engineering and its role in business-focused conversational AI applications. 
• Analyze various prompting techniques and determine the most effective approach for specific organizational needs. 
• Design high-quality prompts that enhance user engagement, improve accuracy, and minimize AI “hallucinations.” 
• Implement conversational AI tools in business processes to drive productivity and efficiency across teams. 
• Apply ethical and responsible practices in the use of generative AI technologies. 

Key Benefits:

• Gain insights from expert faculty and industry practitioners through interactive, real-time sessions designed for immediate workplace application. 
• Develop a cross-functional perspective on how generative AI and prompt engineering can be applied across key departments such as Marketing, Finance, HR, Operations, and Customer Service. 
• Learn how to craft effective prompts that improve collaboration, accelerate workflows, and enhance the accuracy and usefulness of AI-generated output. 
• Apply concepts directly through immersive case studies, interactive discussions, and guided use of tools like ChatGPT, Midjourney, and DALL·E. 
• Understand key considerations around data privacy, security, and ethical use to ensure safe and effective AI adoption in your organization. 

Who Should Attend:

This program is ideal for professionals, team leaders, and decision-makers who want to harness the power of Generative AI to improve business productivity, enhance team performance, and streamline operations through effective prompt engineering. It is also highly relevant for entrepreneurs and business owners seeking to integrate GenAI into their workplace strategies to stay competitive, drive innovation, and future-proof their organizations.