Strategic Sales Leadership & Management 

Program Overview

The Strategic Sales Leadership & Management program is designed for senior commercial leaders who must navigate complex customer ecosystems, lead high-performing teams, and drive transformational growth initiatives.

As markets evolve and customer expectations rise, sales leadership must move beyond short-term targets toward long-term value creation. This program strengthens participants’ capabilities in key account management, advanced negotiation, joint business planning, digital enablement, analytics, and people leadership—integrating strategy and execution at the highest level.

Through applied frameworks and a culminating strategic sales plan, participants will align customer strategy, organizational goals, and leadership execution to drive sustainable revenue growth and enduring partnerships.

Details

Program Objectives:

• Design and manage strategic key accounts using value-based, partnership-driven approaches
• Apply advanced negotiation and value-selling techniques to improve deal quality and long-term profitability
• Develop and execute joint business plans aligned with customer and organizational growth priorities
• Lead sales transformation initiatives by leveraging digital tools, analytics, emotional intelligence, and sustainability principles

Key Benefits:

• Strengthen strategic account leadership and elevate customer relationships from transactional to partnership-based
• Enhance negotiation capability to protect margins while increasing long-term value
• Integrate CRM systems, analytics, and digital tools to improve sales effectiveness and decision-making
• Synthesize strategy, leadership, and execution into a comprehensive strategic sales plan for sustainable growth

Who Should Attend:

This program is designed for senior sales managers, key account leaders, heads of sales, commercial directors, and business development leaders responsible for strategic accounts and revenue growth. It is equally relevant for general managers and high-potential executives preparing for broader enterprise-wide commercial leadership roles who require deeper expertise in customer strategy, sales transformation, and leading high-performing teams in complex and evolving markets.