Design Thinking and Business Model Innovation

Program Overview

In an increasingly competitive market, successful innovation requires a deep understanding of customer needs and the ability to translate those insights into solutions that deliver real value. Design Thinking offers a human-centered, repeatable approach to product and service development—one that minimizes costly risks and maximizes the potential for success. 

The Design Thinking and Business Model Innovation program introduces participants to the Design Thinking mindset and tools to identify pain points, test assumptions, and generate innovative ideas before committing significant time and resources to development. Through the key phases—Inspire, Ideate, and Implement—participants will gain practical experience in applying Design Thinking to real-world business challenges. 

Complementing this approach is the Business Model Canvas, a powerful framework developed by Alexander Osterwalder. Participants will learn to map out, evaluate, and refine their business models by understanding customer segments, value propositions, channels, cost structures, and revenue streams. 

Details

Program Objectives:

• Apply Design Thinking to develop products and services that meet genuine customer needs. 
• Conduct quick market research, rapid prototyping, and customer testing. 
• Align innovative ideas with viable business models using the Business Model Canvas. 
• Enhance product-market fit and reduce failure rates in product development. 

Key Benefits:

• Gain a practical understanding of Design Thinking principles to enhance product, business, and marketing development while reducing risk through rapid prototyping. 
• Develop deeper empathy for customer needs and pain points to inform more effective product management decisions. 
• Embrace a customer-centered mindset to drive innovation and solve real-world problems with greater clarity and confidence. 

Who Should Attend:

This program is ideal for professionals involved in marketing, business development, product development, brand management, and other enabling functions. It is especially suited for those looking to apply Design Thinking principles to better understand customer needs, enhance innovation, and drive value through more customer-focused solutions.