Babak Hayati, PhD

Babak Hayati, PhD

Associate Professor
Director of Research and Publications

EXPERTISE

Marketing Strategy, Digital Marketing

RESEARCH INTERESTS

Marketing Strategy, Sales Management, Digital Marketing

Babak Hayati, PhD

Associate Professor
Director of Research and Publications

ACADEMIC BACKGROUND 

  • PhD, Business Administration, Major in Marketing; Minor in Management. University of Houston
  • MBA, General Management, Shariff University of Technology
  • BS, Mechanical Engineering, University of Tehran

PROFESSIONAL AND ACADEMIC EXPERIENCE

  • Assistant Professor of Marketing, University of Nevada, Las Vegas
  • Assistant Professor of Marketing, University of Colorado, Colorado Springs
  • Marketing Strategist and Consultant, multiple Fortune 500 and startup companies across US and Asia
  •  Marketing Researcher and Consultant, Sales Excellence Institute (SEI), University of Houston, Texas
  • Marketing Strategy Consultant, Sharif Management Consulting Group, Tehran, Iran
  • Design Engineer, R&D Department, Saiwan Sanat Company, Tehran, Iran

AFFILIATIONS, AWARDS AND HONORS

  • Dissertation Award 1st Runner-up, AMA Sales SIG
  • Dissertation Award Winner, ISBM
  • Dissertation Proposal Competition Winner, AMA Sales SIG
  • AMA, Sheth Foundation Doctoral Consortium Fellow, Oklahoma State University
  • Presidential Scholarship, University of Houston
  • Ranked among the top 0.1% of participants, University Entrance Exam
  • Ranked among the top 0.1% participants, Universities Entrance Exam

PEER-REVIEWED JOURNALS

  • Lobo, K. G., Rivera, J. P. R., & Hayati, B. (2022). A non-parametric analysis of emotional intelligence among family businesses in the Philippines. Vision. https://doi.org/10.1177/09722629221092138
  • Hayati, B. & Puri, S. (2020). The impact of organizational social networks on salespeople’s negative headquarters stereotypes. Journal of Business and Industrial Marketing. https://doi.org/10.1108/JBIM-07-2019-0327.
  • Pandey, S., Puri, S., & Hayati, B. (2020). Dito Telecommunity Corporation: Challenging telecom duopoly in the Philippines. Journal of International Business Education, 15.
  • Puri, S., Joshi, S., Debnath, S., & Hayati, B. (2019). Welspun India: Reputation management after Egyptian cotton mislabeling. Journal of Organizational Behavior Education, 12, 13-26.
  • Sun, J., Yoo, S., Park, J., & Hayati, B. (2019). Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance. Journal of Global Marketing, 32, 83-92. https://doi.org/10.1080/08911762.2018.1464236.
  • Hayati, B., Atefi, Y., & Ahearne, M. (2018). Sales force leadership during strategy implementation: A social network perspective. Journal of the Academy of Marketing Science, 46, 612-631. https://doi.org/10.1007/s11747-017-0557-2.
  • Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of antecedents to customer-brand identification with a new brand. Journal of the Academy of Marketing Science, 41, 234-252. https://doi.org/10.1007/s11747-012-0301-x.
  • Ahearne, M., Lam, S. K., Hayati, B., & Kraus, F. (2013). Intrafunctional competitive intelligence and sales performance: A social network perspective. Journal of Marketing, 77(5), 37-56. https://doi.org/10.1509/jm.11.0217.
  • Hu, Y., Lodish, L. M., Krieger, A. M., & Hayati, B. (2009). An update of real-world TV advertising tests. Journal of Advertising Research, 49(2), 201-206. https://doi.org/10.2501/S0021849909090291.

PEER-REVIEWED CONFERENCE PROCEEDINGS

  • Puri, S., Singh, R., Kumar, N., & Hayati, B. (2019). The role of sales force control systems in driving the sales of new products. In K. Cutright, J. A. Mourey, & R. Peres (Ed.),2019 AMA Summer Academic Conference Proceedings. 30, pp. BCM-32. USA: American Marketing Association.

CASE STUDIES

  • Pandey, S., Puri, S., & Hayati, B. (2020). Dito Telecommunity Corporation: Challenging telecom duopoly in the Philippines. Journal of International Business Education, 15.
  • Puri, S., Pandey, S., & Hayati, B. (2019). Robinsons Retail Holdings Inc.: Navigating Rustan’s acquisition. Ivey ID: 9B19A047.London, Canada: Ivey Publishing. Delayco, M. L. C., Puri, S., & Hayati, B. (2019). House of Lasagna: Growth and expansion fix. Ivey ID: 9B19A034. London, Canada: Ivey Publishing.
  • Turpin, D., Qamar, A., Hayati, B., & Puri, S. (2019). Sri Sri Tattva: Diversification and expansion spree. IMD ID-7-2074. Lausanne, Switzerland: IMD.
  • Puri, S., Goel, S., Krishna, S., Hayati, B., & Singh, R. (2019). B9 Beverages: From start-up to scale-up. Ivey ID: 9B19A008.London, Canada: Ivey Publishing.
  • Pandey, S., Puri, S., & Hayati, B. (2018). Big Boss Cement Inc.: Stirring up industry competition in the Philippines. Ivey ID: 9B18A055.London, Canada: Ivey Publishing.