Babak Hayati, PhD

Babak Hayati, PhD

Associate Professor

EXPERTISE

Marketing Strategy, Digital Marketing

RESEARCH INTERESTS

Marketing Strategy, Sales Management, Digital Marketing

Babak Hayati, PhD

Associate Professor

ACADEMIC BACKGROUND 

  • PhD, Business Administration, Major in Marketing; Minor in Management, University of Houston
  • MBA, General Management, Shariff University of Technology
  • BS Mechanical Engineering, University of Tehran

PROFESSIONAL AND ACADEMIC EXPERIENCE

  • Assistant Professor of Marketing, University of Nevada, Las Vegas
  • Assistant Professor of Marketing, University of Colorado, Colorado Springs
  • Marketing Strategist and Consultant, multiple Fortune 500 and startup companies across US and Asia
  •  Marketing Researcher and Consultant, Sales Excellence Institute (SEI), University of Houston, Texas
  • Marketing Strategy Consultant, Sharif Management Consulting Group, Tehran, Iran
  • Design Engineer, R&D Department, Saiwan Sanat Company, Tehran, Iran

AFFILIATIONS, AWARDS, AND HONORS

  • Dissertation Award 1st Runner-up, AMA Sales SIG
  • Dissertation Award Winner, ISBM
  • Dissertation Proposal Competition Winner, AMA Sales SIG
  • AMA, Sheth Foundation Doctoral Consortium Fellow, Oklahoma State University
  • Presidential Scholarship, University of Houston
  • Ranked among the top 0.1% of participants, University Entrance Exam

PEER-REVIEWED JOURNALS

  • Lobo, K. G., Rivera, J. P. R., & Hayati, B. (2022). A non-parametric analysis of emotional intelligence among family businesses in the Philippines. Vision. https://doi.org/10.1177/09722629221092138
  • Hayati, B. & Puri, S. (2020). The impact of organizational social networks on salespeople’s negative headquarters stereotypes. Journal of Business and Industrial Marketing. https://doi.org/10.1108/JBIM-07-2019-0327.
  • Pandey, S., Puri, S., & Hayati, B. (2020). Dito Telecommunity Corporation: Challenging telecom duopoly in the Philippines. Journal of International Business Education, 15.
  • Puri, S., Joshi, S., Debnath, S., & Hayati, B. (2019). Welspun India: Reputation management after Egyptian cotton mislabeling. Journal of Organizational Behavior Education, 12, 13-26.
  • Sun, J., Yoo, S., Park, J., & Hayati, B. (2019). Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance. Journal of Global Marketing, 32, 83-92. https://doi.org/10.1080/08911762.2018.1464236.
  • Hayati, B., Atefi, Y., & Ahearne, M. (2018). Sales force leadership during strategy implementation: A social network perspective. Journal of the Academy of Marketing Science, 46, 612-631. https://doi.org/10.1007/s11747-017-0557-2.
  • Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of antecedents to customer-brand identification with a new brand. Journal of the Academy of Marketing Science, 41, 234-252. https://doi.org/10.1007/s11747-012-0301-x.
  • Ahearne, M., Lam, S. K., Hayati, B., & Kraus, F. (2013). Intrafunctional competitive intelligence and sales performance: A social network perspective. Journal of Marketing, 77(5), 37-56. https://doi.org/10.1509/jm.11.0217.
  • Hu, Y., Lodish, L. M., Krieger, A. M., & Hayati, B. (2009). An update of real-world TV advertising tests. Journal of Advertising Research, 49(2), 201-206. https://doi.org/10.2501/S0021849909090291.

PEER-REVIEWED CONFERENCE PROCEEDINGS

  • Puri, S., Singh, R., Kumar, N., & Hayati, B. (2019). The role of sales force control systems in driving the sales of new products. In K. Cutright, J. A. Mourey, & R. Peres (Ed.),2019 AMA Summer Academic Conference Proceedings. 30, pp. BCM-32. USA: American Marketing Association.

CASE STUDIES

  • Pandey, S., Puri, S., & Hayati, B. (2020). Dito Telecommunity Corporation: Challenging telecom duopoly in the Philippines. Journal of International Business Education, 15.
  • Puri, S., Pandey, S., & Hayati, B. (2019). Robinsons Retail Holdings Inc.: Navigating Rustan’s acquisition. Ivey ID: 9B19A047.London, Canada: Ivey Publishing. Delayco, M. L. C., Puri, S., & Hayati, B. (2019). House of Lasagna: Growth and expansion fix. Ivey ID: 9B19A034. London, Canada: Ivey Publishing.
  • Turpin, D., Qamar, A., Hayati, B., & Puri, S. (2019). Sri Sri Tattva: Diversification and expansion spree. IMD ID-7-2074. Lausanne, Switzerland: IMD.
  • Puri, S., Goel, S., Krishna, S., Hayati, B., & Singh, R. (2019). B9 Beverages: From start-up to scale-up. Ivey ID: 9B19A008.London, Canada: Ivey Publishing.
  • Pandey, S., Puri, S., & Hayati, B. (2018). Big Boss Cement Inc.: Stirring up industry competition in the Philippines. Ivey ID: 9B18A055.London, Canada: Ivey Publishing.