Fundamentals of Marketing Management
Build your marketing expertise with proven principles and tools that help you connect with customers and drive results—online and offline.
Build your marketing expertise with proven principles and tools that help you connect with customers and drive results—online and offline.
The ultimate purpose of Key Account Management is to develop long-term, mutually beneficial business relationships with specific top customers to meet strategic goals and optimize value in both companies.
Today’s markets are dynamic, characterized by increased competition, evolving customer expectations, pressure on margins, and omnichannel retailing. Sales management has become a challenge and a crucial resource for organizations to develop a competitive advantage.
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