Brand and Marketing Manager Development

Program Overview

In a competitive and fast-evolving business landscape, effective brand and marketing leadership is essential for driving sustainable growth. The Brand and Marketing Manager Development program empowers professionals to lead high-performing, customer-centric teams capable of building innovative strategies, managing agile execution, and delivering results across the entire product and brand lifecycle. 

This immersive program blends foundational principles of marketing strategy and brand management with real-world applications—from launching and positioning brands to optimizing customer experience and retention. Participants will explore consumer behavior, trade marketing, and omnichannel distribution while mastering data-driven decision-making powered by digital platforms and AI technologies. 

Through expert-led lectures, hands-on activities, and case-based discussions, participants will gain insights into marketing finance, performance measurement, and leadership—developing the strategic mindset and practical tools needed to succeed in today’s marketing and brand management roles. 

Whether you are preparing for a senior marketing role or scaling up your impact as a brand leader, this program equips you with the knowledge and confidence to drive innovation and growth in a dynamic global market.

Details

Program Objectives:

• Develop data-driven strategies to position brands, manage categories, and drive long-term growth. 
• Apply best practices in product management, activation, trade marketing, and distribution to maximize market impact. 
• Analyze customer behavior, demand planning, and supply dynamics to improve marketing effectiveness. 
• Harness digital and AI-powered tools to boost brand visibility, while building marketing finance capabilities for leadership success. 

Key Benefits:

• Gain valuable insights from seasoned faculty and top marketing leaders through a unique partnership between AIM and the Philippine Association of National Advertisers. 
• Build adaptable brand and marketing strategies rooted in consumer behavior, market insights, and evolving customer needs. 
• Enhance brand performance using cutting-edge tools and techniques in digital and AI-driven marketing. 
• Strengthen your ability to lead strategic marketing initiatives with confidence—balancing financial acumen, innovation, and operational impact. 

Who Should Attend:

This program is ideal for marketing and brand managers seeking to elevate their strategic capabilities and leadership impact. Product and category managers aiming to master the full product lifecycle and execution strategies will also benefit greatly. Entrepreneurs and business owners looking to scale their brands through data-driven marketing, as well as mid- to senior-level professionals transitioning into leadership roles in brand and marketing management, will find this program especially relevant in today’s fast-evolving business landscape.