Brand Manager Development

In today’s highly competitive marketplace, understanding how brand management can improve sales performance for the business is necessary to drive growth and competitiveness. Brand management is a process that focuses on successfully bringing a new product to the market or maximizing the branding advantage of an existing one. It starts with an idea of a product with which a customer will interact and evaluates how it fits their unmet needs and pain points. Brand management unites business, R&D, marketing, finance, and sales to drive business growth and competitiveness. Studies show that effective brand management can significantly increase the profit of an organization.

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Program Overview

Companies must rethink their product management model and growth strategies in this pandemic and intense business competition. This program aims to guide participants through the various stages of brand management – introduction, growth, maturity, and decline. The program will help deep dive to understand brand management and product strategy, develop and launch new products, develop and grow brands, define the right brand image and elements, and develop brand strategies. The program will guide you in making strategic choices and developing a clear and focused brand strategy that can serve as a source of market differentiation and competitiveness.

In this course, participants will learn how to develop a successful brand and product strategy for their product or portfolio of products and services. The program will take the participants on a journey – from introducing them to successful products and brands to equipping them to design their brand’s architecture, manage a portfolio of brands, and finally think about how to embed the “Brand” at all levels of the organization. Participants will be exposed to several resource industry experts who can share real-life best practices in key areas of commercial operations.

Details

Program Objectives:

At the end of the course, participants will be able to:

Develop product vision and strategy
Understand products and product strategy
Develop and launch a new product or service offering
Learn what are brands and how to develop brands
Define brand and its key elements
Create brand strategies
Management of team and stakeholders in brand management

What You Will Learn:

Brand Management Process
Category Management
Product Life Cycle
Marketing Mix
Demand Management
Supply Planning
Brand Activation
Channels of Distribution

Key Benefits:

Understand the concept and importance of Brand Management
Drive an effective Brand Promotions and Budget Management process
Develop and create a good Primary Sales Forecasting model
Execute Brand Activation with Excellence
Understand SKU Portfolio Management
A deeper understanding of Category Business Planning
Understand Channel Business Planning and Customization
Drive and create Brand Loyalty Programs

Who Should Attend:

The program is intended for those new, aspiring, and experienced brand and product managers, marketing managers, supervisors, and specialists. This is also open to business owners and professionals who need solid knowledge of the fundamentals of marketing management, namely:

Category Managers
Senior Brand/Brand Managers
Trade Marketing Managers
Sales Professionals with additional marketing responsibilities
Brand Assistants/ Managers/Directors
Senior Business Managers
Merchandising Buyers/Category Buyers of Retailers
Start-up Entrepreneurs who need to develop a Sales and Marketing plan for Innovation

Program Days:
To be announced

Program Format:
To be announced

Program Fees:
PHP: 50,990.00
USD: 919.62*

*The prevailing exchange rate at the date of payment may apply

Let us know if you are interested in our limited-time offer rates or in discussing payment terms.