Data-Driven Decision Making 

Program Overview

Data-Driven Decision Making prepares leaders to navigate a business environment where data is now a strategic asset—shaping competitiveness, customer experience, operational efficiency, and long-term planning. Developed by AIM, this 6-hour live online program equips participants with the analytical mindset and practical frameworks needed to interpret data effectively and make sound decisions across industries in the Philippines.

Grounded in a rigorous management approach, the program simplifies analytical concepts and turns them into actionable tools for operational and strategic decision-making. Participants explore real Philippine cases—from retail and banking to BPO, healthcare, logistics, FMCG, and the public sector—to understand how data uncovers patterns, reveals opportunities, and supports organizational priorities.

Through guided discussions, contextualized examples, and hands-on interpretation exercises, participants learn to identify reliable data sources, analyze patterns, evaluate insights, and apply evidence-based reasoning. The course also strengthens participants’ ability to collaborate with analysts, data teams, and technology partners by introducing the essential language and structure of analytics.

By the end of the program, attendees gain the confidence to use data responsibly and strategically—enabling better decisions, stronger alignment with business goals, and improved performance in the Philippine context.

Details

Program Objectives:

• Understand the role of data in supporting strategic and operational decisions across Philippine industries. 
• Identify types and sources of data relevant to business performance in the local market. 
• Interpret dashboards, metrics, and basic analytical outputs for better decision-making. 
• Evaluate data quality, reliability, and risks in organizational contexts. 
• Apply data-driven frameworks to improve planning, performance evaluation, and strategic alignment. 

Key Benefits:

• Strengthen data literacy by learning to interpret insights, identify patterns, and assess the reliability of data sources.
• Apply analytics to real business scenarios across Philippine industries to improve efficiency, customer experience, and strategic clarity.
• Make evidence-based decisions that enhance organizational performance, support digital transformation, and reduce operational and market risks.

Who Should Attend:

This program is ideal for managers, supervisors, business owners, analysts, team leaders, and decision-makers across industries such as BPO/IT, finance, retail, telecommunications, FMCG, healthcare, real estate, manufacturing, public administration, and NGOs. It is designed for professionals seeking to strengthen data literacy, improve analytical thinking, and apply evidence-based insights to operational and strategic decisions.