Executive Certificate in Strategic Sales Management for Chief Sales Officers 

Program Overview

The Basic Management Program is an engaging and hands-on training experience aimed at building key communication and leadership skills that are essential for executing strategy and building trust within teams. It is designed for startup business owners, newly promoted people managers, children of business owners, early-career professionals, and rising management candidates looking to enhance their leadership abilities. The program is also perfect for middle to senior executives with a technical background who want to develop their people management and business leadership skills further. 

Throughout the program, participants will gain a deep understanding of the management process, explore how different functions within a company work together, and learn the importance of cross-functional relationships in driving collaboration. This approach provides you with practical tools to lead with confidence, make informed decisions, and foster a collaborative, high-performance culture within your organization. 

Details

Program Objectives:

• Develop and Align Sales Strategies: Formulate and implement effective sales strategies that align with overarching business goals to ensure cohesive efforts across the organization.  
• Execute Sales Tactics: Master different approaches to sales execution, such as pipeline management, opportunity qualification, and closing techniques, to maximize conversion rates and drive revenue.  
• Maximize Key Account Potential: Identify, nurture, and expand relationships with key accounts to maximize their lifetime value and drive sustained revenue growth.  
• Optimize Sales Organization Design: Design and optimize the structure of your sales organization by clearly delineating sales roles, defining efficient processes, and fostering a culture of collaboration.  
• Lead High-Performing Sales Teams: Develop the leadership skills necessary to inspire, motivate, and empower sales teams to achieve their full potential to allow continuous improvement and innovation.    

What You Will Learn:

• Corporate Strategy  
• Futures Thinking  
• Business Model Innovation  
• Customer Management  
• Sales Forecasting  
• Pricing Strategies  
• Sales Processes and Productivity  
• Digital Marketing  
• Sales Force Management  
• Sales Leadership     

Key Benefits:

• Executive-Level Sales Leadership: Cultivate the strategic mindset and decision-making skills essential for leading a high-performing sales organization.  
• Data-Driven Sales Optimization: Utilize analytics and insights to identify growth opportunities, improve forecasting accuracy, and optimize resource allocation for maximum impact.  
• Organizational Transformation Expertise: Develop the change management and leadership capabilities necessary to drive organizational transformation to ensure alignment with strategic sales goals.  

Who Should Attend:

This program is tailored for senior sales executives, including Chief Sales Officers, Vice Presidents of Sales, and Sales Directors, who are responsible for driving revenue, optimizing sales strategies, and leading dynamic teams. It also benefits sales and marketing managers focused on business growth and profitability, as well as functional managers looking to operate through business recovery and expansion in a shifting economic climate.