Marketing Manager Development

Program Overview

To remain competitive, marketing organizations must rethink their traditional strategies and adopt a more consumer-driven approach. The development of Marketing Managers, therefore, is crucial. Marketing Managers and professionals need to develop and manage agile, less complex, responsive, and innovative marketing teams who meaningfully address customer needs. They need to maximize the latest digital platforms and use data analytics to determine and address evolving consumer preferences and buying behaviors.

By joining the program, participants will develop the leadership and management skills necessary to drive customer-centric brand and marketing strategies for the company. They will be armed to lead strong and agile marketing teams that can pivot new product and business development, create innovative marketing campaigns, and acquire and retain new customers. They will be equipped with top-notch skills and the latest tools needed for a competitive advantage in today’s challenging, consumer-driven marketplace and drive business growth.

Details

Program Objectives:

This interactive online program aims to develop top-notch Marketing Managers and professionals who can develop and execute consumer-driven strategies and lead and manage agile, adaptive marketing teams.

By joining the program, participants will:

• Understand the “Creative Leadership” framework that will help them drive innovation in brand marketing, channel management, and trade activities
• Gain fresh insights and a deeper understanding of marketing management, research, and analytics, product management, trade marketing, and digital marketing
• Gain a deeper understanding of marketing management, market research, marketing analytics, product management, trade marketing, and digital marketing
• Develop strategic thinking, ability to execute plans with excellence, and ability to lead and manage change within the marketing organization
• Be able to immediately apply learnings and best practices in day-to-day marketing operations and activities

What You Will Learn:

• DAY 1:Transition to Leadership
• DAY 2: Marketing Management
• DAY 3: Marketing Management
• DAY 4: Digital Marketing
• DAY 5: Market and Customer Research
• DAY 6: Market and Customer Research
• DAY 7: Product Management
• DAY 8: Marketing Finance
• DAY 9: Product Management
• DAY 10: Product Management
• DAY 11: Trade Marketing
• DAY 12: Trade Marketing

Key Benefits:

Well-Structured Program and World-Class Faculty
The online program offers a venue for high-impact learning with real-time, experiential, and interactive online sessions. Participants will learn from AIM’s world-class faculty and its network of industry leaders and practitioners.

Gain a Deeper Understanding of Customer-Centric Brand and Marketing Strategies
The program will enrich the knowledge of different Marketing Managers and professionals about customer-centric brand and marketing management. They will be equipped with the skills and tools needed to design and execute strategies that respond to evolving consumer needs and buying behavior, and ultimately, provide excellent brand experiences.

Enhanced Leadership and Management Skills
The program enhances the participants’ capability to develop, lead, and manage agile, responsive, and innovative marketing teams that can effectively execute customer-centric marketing plans.

Who Should Attend:

Managers and Professionals who want to be top-notch marketers, including Marketing Managers, Product Managers, Brand Managers, Trade and Channel Marketing Managers, and Marketing Specialists.

Entrepreneurs and Business Owners who want to better manage their product marketing responsibilities by strengthening their marketing knowledge and capabilities.