Fundamentals of Marketing Management

Program Overview

In a fast-changing digital landscape, where platforms and tools evolve rapidly, the key to long-term marketing success still lies in mastering the fundamentals. The Fundamentals of Marketing Management program equips participants with timeless marketing principles that remain essential in understanding consumer behavior and driving business growth. 

Participants will explore core marketing concepts and how they apply to real-world business scenarios—from customer journey mapping and market segmentation to strategy development and the classic 4 Ps of Marketing: Product, Price, Place, and Promotion. Designed for today’s marketers, the program helps professionals step into their customers’ shoes, develop insight-driven strategies, and create impactful marketing plans that resonate across both traditional and digital platforms. 

Whether you are looking to refine your marketing foundation or strengthen your ability to make informed strategic decisions, this course offers the knowledge and tools to succeed in today’s competitive business environment. 

Details

Program Objectives:

• Understand the importance of being market-driven and customer-focused in a dynamic business environment. 
• Apply core marketing theories, principles, and tools to solve real-world challenges. 
• Design and execute marketing strategies that cover product development, pricing, distribution, and promotions. 
• Strengthen their ability to create customer value and competitive advantage in today’s digital-first marketplace.  

Key Benefits:

• Gain a deep understanding of fundamental marketing principles and learn how to apply them to craft strategies that drive growth, profitability, and competitive advantage. 
• Learn how to develop a comprehensive marketing plan—from market research to execution—that aligns with business goals and earns management buy-in. 
• Understand customer journey mapping and buying behavior to create more impactful campaigns, while evaluating how online and digital tools influence your marketing strategy and business model. 

Who Should Attend:

This program is ideal for professionals who are transitioning into marketing roles or have recently been assigned marketing responsibilities and want to build a strong foundation in marketing strategy and customer insight. It is highly relevant for sales professionals seeking to expand their influence on marketing decisions and is also recommended for business owners, senior managers, finance professionals, and startup entrepreneurs who want to better understand customer behavior and decision-making, and who are developing go-to-market strategies for new products or services.