Integrated Digital Marketing

A lot of businesses already have presence online through their websites and social media; however, not all of them make the most out of their digital marketing channels. Are their websites optimized for search engines and user experience? Are they on the right social media platforms? Are they managing their online reputation correctly? Are they able to establish credibility in their industry through their digital marketing strategy?

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Program Overview

In this course, you will be able to answer those questions for your business and more. You will learn how to make better use of your current digital channels and understand the analytics behind them. You will understand what makes a great Facebook ad and how to effectively use LinkedIn for B2B marketing. You will learn how best to communicate with your target audience as they go through their customer journeys using your business as your case study so you can easily apply what you’ve learned after the course.

Details

Program Objectives:

At the end of the course, participants will be able to:

Understand how to effectively utilize their different digital marketing channels in the customer journey
Understand the qualities of a great online user experience
Set SMART Goals and KPIs for their different digital marketing channels
Understand customer journey analytics and how to apply it to their business plans
Understand the importance of communities and the latest trends on social
Understand online reputation management and recruitment marketing
Understand influencer marketing
Improve your current digital marketing plan for your business

What You Will Learn:

Digital marketing SMART Goals and KPIs
Website design principles
Make the most out of your online channels (search, content, email, social media, mobile) in the customer journey
Online reputation management
Recruitment marketing
Influencer marketing

Key Benefits:

Be even more competitive in the digital world
Understand how to set the right SMART Goals and KPIs for your digital marketing channels on different points of the customer journey
Make the most out of your online channels (search, content, email, social media, mobile) in the customer journey
Understand good website design
Understand fundamental digital marketing analytics and how to use them to improve your campaign performance
Optimize existing digital marketing channels

Who Should Attend:

This program is a must for businesses who want to improve their current digital marketing strategy, including those from SMEs and corporate, whether in B2C or B2B companies. Those who are interested in digital marketing but are not as experienced are also welcome to join.

Program Days:
To be announced

Program Format:
Delivered online via live virtual interactive sessions in Zoom

Program Fee:
PHP: 30,990.00
USD: 558.91*

*The prevailing exchange rate at the date of payment may apply

Let us know if you are interested in our limited-time offer rates or in discussing payment terms.