Postgraduate Certificate in Sales Management

The ever-changing landscape of sales, whether it be retail, commercial, or e-commerce, requires strong and effective leadership. The Postgraduate Certificate in Sales Management is for you if you are a sales professional, entrepreneur who wishes to upscale on their skills and expertise. This program will learn both theoretical and practical approaches to applying sales principles in the real world, practical applications using the latest in data analytics, build on existing networks, and often-missed soft skills that impact appeal, distribution, and income.

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Program Overview

A Postgraduate Certificate in Sales Management will equip participants with the tools needed to train an effective sales team that can hit targets at the highest levels of professionalism. With the ever-changing commercial landscape, there is a need to address the gap between innovation, expertise, leadership, and continued learning.

This program marries both hard data and soft skills for new and experienced sales professionals with the tools needed to impact and boost sales expertise. Managing key accounts, fostering client relationships, and receiving honest feedback by enhancing coaching skills are also integrated into the program to help build trust and create an effective sales team.

Through practical application and theory, participants will learn how to include these newly acquired skills into their own contexts, whether it be in a multifaceted corporation or a B2B environment. In addition, these lessons will integrate critical communication that will help to strengthen sales outputs and emphasize teamwork.

Details

Program Objectives:

Increase sales success through strengthened communication and technique
Creating efficient processes for optimum sales operations
Learning to design and execute key account programs
Build a strong marketing team through coaching, soft skills, and effective leadership
Adapting to a changing commerce landscape using artificial intelligence and data-driven tools

What You Will Learn:

Sales Processes: Strategy, Marketing, Execution and Development
Efficient, Data-driven Sales Management
Artificial Intelligence for Sales Optimization
Building Effective Sales Teams through Coaching and Soft Skills
Sales Technique Development
Key Account Relationship Strengthening and Mastery

Key Benefits:

Gain Mastery in Soft Skills: Further develop skills needed to grow, support, and lead an effective sales team.
Create and Strengthen Key Account and Customer Relationships: Build on existing relations and foster new ones to boost sales.
Innovate through data-driven AI usage: Utilize skills and data to improve sales cycles and technique.
Expert Communication and Network Building: Improve communication networking for effective sales performance.

Who Should Attend:

This program is fit for sales leaders and executives that are committed to the continuous improvement of sales processes, tools, and techniques. It gives each participant room to learn from field practitioners and experts in coaching, data analytics, and soft skills to enhance their sales expertise in their respective fields.

Program Days:

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