Asian Institute of Management and Customer Experience Society of the Philippines Inc. Forge Partnership to Elevate Customer Experience Leadership in Asia 

MAKATI, Philippines – The Asian Institute of Management School of Executive Education and Lifelong Learning (AIM-SEELL) and the Customer Experience Society of the Philippines Inc. (CXSP) have officially joined forces to advance customer experience (CX) leadership and management in the region. This partnership was formalized through a Memorandum of Agreement (MOA) signing on 18 March 2025, marking a major step toward strengthening customer-centric strategies across industries.

Present at the signing were Mr. Masaki Mitsuhashi, Program Director of the Customer Experience Leadership and Management Program; Professor Alberto Mateo Jr., School Head of AIM-SEELL; Gabrielle Syquia, CCXP, President and Chief Executive Officer of CXSP; and Leonardo III T. Lagazon, Chief Operating Officer of CXSP. Their participation underscored a shared commitment to equipping professionals with the skills needed to drive customer satisfaction, loyalty, and business growth.

“In a world where products and services can be easily replicated, customer experience remains the true differentiator,” said Mr. Mitsuhashi, emphasizing the growing importance of CX in today’s business landscape. Prof. Mateo echoed this sentiment, highlighting the significance of this collaboration in shaping CX as a distinct discipline in the Philippines. “We are honored to be part of CXSP’s growth and the advancement of this emerging field,” he stated.

The Customer Experience Leadership and Management Program, developed in alignment with CXSP’s industry-mandated competencies, is an intensive five-day training course designed to help businesses develop and implement customer-centric strategies. Through expert-led sessions, participants will gain both strategic insights and hands-on operational expertise to enhance their organization’s customer experience. The curriculum covers CX fundamentals, customer touchpoint analysis, data-driven decision-making, and the integration of emerging technologies to maintain a competitive edge.

By providing a structured, world-class learning experience, this collaboration between AIM-SEELL and CXSP aims to elevate CX standards in the region. Prof. Mateo closed the event with an inspiring message, reinforcing the program’s long-term impact: “We are rooting for the success of this program and its participants. We want them to become leaders who will shape the future of customer experience in the Philippines.”