AIM and BNI Philippines Launch Program to Empower Entrepreneurs Through Referral Marketing   

MAKATI CITY, Philippines—The Asian Institute of Management School of Executive Education and Lifelong Learning (AIM-SEELL) and BNI Philippines formalized a partnership through a Memorandum of Agreement to launch a program designed to equip entrepreneurs with structured referral networking and executive education. 

Anchored on BNI’s “Givers Gain®” philosophy, the initiative combines the Institute’s expertise in management education with BNI’s referral marketing system. It equips entrepreneurs, business owners, and professionals with practical skills, strategies, and networks built on trusted business relationships.  

BNI, the world’s largest business networking organization with over 340,000 members in 76 countries, has long demonstrated the value of referral-based business development. Through this partnership, the model is integrated into a formal executive education framework, providing participants with both academic training and access to a global networking system.  

The Postgraduate Certificate in Business Entrepreneurship and Referral Marketing covers business model innovation, strategy, finance, AI-driven marketing, networking mastery, referral systems, presentation skills, and leadership development among others.  
 
Participants will learn how to build and manage business relationships, develop effective referral systems, and use networking as a strategic tool for business growth.  
 
The program will run through four pilot cohorts from 2026 to 2027, supported by AIM faculty, BNI leaders, mentors, and industry practitioners. Each cohort will culminate in capstone presentations and the launch of new BNI chapters, allowing participants to apply their learning in real-world business settings.  

Open to both BNI members and non-members, the program expands access for entrepreneurs seeking to strengthen their capabilities and professional networks.   
 
As the business landscape evolves, the initiative highlights a simple idea: meaningful relationships remain one of the most powerful drivers of entrepreneurial success.  
 
Discover how customized executive education programs can help strengthen business capabilities, develop leaders, and drive sustainable growth. Book a consultation with us: https://go.aim.edu/seellinhouseform